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Issue Date	Title	Author(s)
17	THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREA	KWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
17	A CAUSAL RELATIONSHIP MODEL OF BRAND LOYALTYIN VIDEO STREAMING SERVICE OF GEN Y CONSUMERS IN BANGKOK	NATTAWADEE JOKLEK; ณัฐวดี จอกเล็ก; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17	THE RELATIONSHIP BETWEEN THE LEARNING ORGANIZATION AND THE TEAM PERFORMANCE AT THE HEAD OFFICE OF THE GOVERNMENT SAVINGS BANK	PARAMEE SUKLIM; ปารมี สุขลิ้ม; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
17	SERVICE MARKETING MIX AND BRAND EQUITY INFLUENCING THE POST PURCHASE BEHAVIOR OF CONSUMERS OF ORGANIC PRODUCTS AT THE ALL ABOUT YOU SHOP IN THE BANGKOK METROPOLITAN AREA	PATCHARAPA CHERNKWANSRI; พัชราภา เชิญขวัญศรี; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
17	A STUDY OF THE RELATIONSHIP BETWEEN WELFARE, QUALITY OF WORKING LIFE AND ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN THE HEAD OFFICE OF A COMMERCIAL BANK IN YANNAWA DISTRICT, BANGKOK PROVINCE	NOPPADOL BOONCHUAY; นพดล บุญช่วย; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17	INNOVATIVE ORGA NIZATION AND LEARNING ORGANIZATION INFLUENCING THE PERFORMANCE EFFICIENCY BASED ON THE CORE COMPETENCIES OF EMPLOYEES IN A COMMERCIAL BANK IN THE BANGKOK METROPOLITAN AREA	ROONGNAPA DAMGURNGLUBPANAVANIT; รุ่งนภา ดำเกิงลัภนวณิช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS AFFECTING THE TRAINING TO EMPOWER BANK EMPLOYEES TO OFFER LIFE INSURANCE PRODUCTS AND REDUCE THE PERFORMANCE GAP THAT IS NOT SUITABLE FOR SALES	TASSANAI DEEWATTANANON; ทัศนัย ดีวัฒนานนท์; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS AFFECTING ONLINE REPURCHASING INTENTIONS FOR TRAVEL INSURANCE	CHAITOUCH AKKARAPANNAGOON; ชัยธัช อัครปัณณกูร; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	SERVICE QUALITY,BRAND IMAGE AND SWITCHING COSTS INFLUENCING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF EXPATRIATESON HEALTH INSURANCE SERVICES IN THAILAND	PATCHARIN AUTAYANSUTI; พัชรินทร์ อุทยานสุทธิ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS AFFECTING PURCHASING BEHAVIORS AND LOYALTYOF MUJI SHOP' CONSUMERS IN THAILAND	PARANEE YAMAQUPTA; ภารณี ยมะคุปต์; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS INFLUENCING THE INTENTION TO USE RIDE-HAILING APPLICATIONFOR GENERATION-Y IN BANGKOK METROPOLIS	SORNNARIN LEEHUAD; ศรนรินทร์ หลีฮวด; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING CONSUMER BEHAVIOR TREND TOWARDS PURCHASING DECISION OF CRAFT BEER IN BANGKOK METROPOLITAN	APASSARA ARSASANA; อาภัสรา อาสาสะนา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING FINANCIAL FREEDOMOF MILLENNIALS IN BANGKOK	PIMNARA SABRUEANGRIN; พิมพ์นารา ทรัพย์เรืองริน; Santi Termprasertsakul; สันติ เติมประเสริฐสกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	QUALITY OF LIFE IN RELATED TO WORK EFFICIENCY  OF COMMERCIAL BANK EMPLOYEES IN PLOENCHIT AREA	NOPPARAT WORRASUK; นพรัตน์ วรสุข; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	COMPARATIVE STUDY OF BEHAVIORAL ADJUSTMENT FOR SUPPORTING CHANGES BETWEEN THE BABY BOOMER GENERATION AND GENERATION Y STAFF AT GOVERNMENT HOUSING BANK HEADQUARTERS	BUTSAYAMAS THEERAWUTTICHAIKIT; บุษยมาส ธีระวุฒิชัยกิจ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
16	BRAND EQUITY RELATING TO CONSUMER PURCHASING BEHAVIOR OF CASIO WATCHES IN BANGKOK METROPOLITAN AREA	SAWITREE PHOPHAMYAI; สาวิตรี โพธิ์ผำใหญ่; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE RELATIONSHIP BETWEEN PERCEPTIONS OF SERVICE QUALITY AND SERVICE EFFICIENCY FOR UNDERGRADUATE STUDENTS OF COLLEGE OF SOCIAL COMMUNICATION INNOVATION AT SRINAKHARINWIROT UNIVERSITY	PIANG-OR SORNKAEW; เพียงออ ศรแก้ว; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS AFFECTING THE OPERATIONAL EFFICIENCY OF E-DOCUMENT SYSTEMIN THAILAND INSTITUTE OF SCIENTIFIC AND TECHNOLOGY RESEARCH	PITCHAYAPHORN PARAWIKHEAWSUTTA; พิชญาย์ภร ปรวิเขียวสุดตา; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	MOTIVATION AND SOCIAL NETWORK USAGE EFFECT RELATING TO SOCIAL NETWORK USAGE BEHAVIOR OF SENIOR CITIZEN IN BANGKOK METROPOLITAN AREA	JANJIRA WONGSAMAN; จันจิรา วงษ์สมาน; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	JOB MOTIVATION AND ORGANIZATIONAL CULTURE AFFECTING RETENTIONOF GOVERNMENT OFFICER AT TAKSIN HOSPITAL BANGKOK	NATWARUN THESNGAMTHUAN; ณัฐวรุณ เทศงามถ้วน; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society