Issue Date | Title | Author(s) |
27 | FACTORS AFFECTING BUYING BEHAVIOR OF WACOAL TRAVEL BRAS AMONG THAI FEMALE CONSUMERS IN THE BANGKOK METROPOLITAN AREA | SUTHAWAN PATCHARAKARUKANON; สุธาวัลย์ พัชรครุกานนท์; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society |
27 | THE IMAGE OF THONBURI COMMERCIAL COLLEGE, RELATEDTO THE LOYALTY OF VOCATIONAL CERTIFICATE STUDENTS | PIMCHANOK SUNGWAN; พิมพ์ชนก สังวาลย์; PICHAI PUSUMPUN; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | BRAND EQUITY AND PRODUCT COMPONENT THAT RELATED TO CONSUMER PURCHASING BEHAVIOR OF RAY BAN SUNGLASSES IN THE BANGKOK METROPOLITAN | PIMPISA ASAWASUPHACHAI; พิมพิศา อัศวศุภชัย; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | THE COMPETENCY OF AN ACCOUNTANT INFLUENCING THE ARTIFICIALINTELLIGENCE OPERATION AND EFFICIENCY | NARITSARA WATTHANASAP; นริศรา วัฒนศัพท์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society |
27 | LOYALTY TOWARDS KRUNGTHAI BANK MORTGAGE LOAN SERVICESOF CUSTOMERS IN BANGKOK METROPOLITAN AREA | JANTAKARN TANCHAROEN; จันทกานต์ ตันเจริญ; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society |
27 | FACTORS AFFECTING THE DECISION TO STUDY PIANO ONLINE
IN THE BANGKOK METROPOLITAN AREA | RACHAPOL MONGKOLTHANIT; รชพล มงคลธนิต; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society |
27 | FACTOR AFFECTING TO REPURCHASE DECISION VIA GRABFOOD APPLICATION
IN THE BANGKOK , THAILAND | RANUMAS KLAHARN; เรณุมาศ กล้าหาญ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | THE QUALITY AND CONTENT OF AGODA WEBSITE AFFECTING LOYALTY. | CHAWAKAMON PHENGPHOOL; ชวกมล เพ็งพูล; Jarin Jarusen; จรินทร์ จารุเสน; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | THE EFFECT OF BUSINESS FACTORS, ENTREPRENEUR CHARACTERISTICS AND COMPETITIVE STRATEGIES ON THE SUCCESS OF ON-LINE BAKERY BUSINESS | PATTAMON TURATUNMANON; พัทธมน ธุระธรรมานนท์; Kangwan Yodwisitsak; กังวาน ยอดวิศิษฎ์ศักดิ์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | THE STUDY OF CUSTOMER JOURNEY OF K-POP GOODS MARKET : CASE OF PHYSICAL ALBUM MARKET ON TWITTER | KANYANUT HUTTHASOTHANA; กัญญาณัฏฐ์ หัฏฐะโสธนะ; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | A CAUSAL RELATIONSHIP MODEL OF SUCCESS SMALL AND MEDIUM BUSINESSES
IN BANGKOK | PINRUTAI SUTHEERAPONG; ปิ่นฤทัย สุธีรพงศ์; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | MOTIVATION AND MARKETING MIX CORRELATINGWITH PURCHASING BEHAVIOR OF MC JEANSIN BANGKOK METROPOLITAN | ADUN WONGSOMSRI; อดุลย์ วงษ์สมศรี; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | PERSONAL FACTORS, JOB CHARACTERISTICS, MOTIVATIONRELATING EMPLOYEE'S ORGANIZATIONAL COMMITMENTAT PTT COMPANY LIMITED (PUBLIC) | PRAPARAT JIRASINPAISAN; ประภารัตน์ จิรสินไพศาล; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | LEADERSHIP AND HAPPY ORGANIZATION ASSOCIATED WITH EMPLOYEE COMMITMENT AND WORKING EFFICIENCY OF EMPLOYEES IN CREDIT CARD DIVISION AT BANGKOK BANK PUBLIC COMPANY LIMITED (HEAD OFFICE) | KIATIPONG SIRINIPAWONG; เกียรติพงศ์ ศิรินิภาวงศ์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | A CAUSAL RELATIONSHIP MODEL OF PURCHASING DECISION THROUGH S-COMMERCE SYSTEM OF CONSUMERS IN BANGKOK | VORAKAN TEPSOMNUK; วรกานต์ เทพสมนึก; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society |
27 | WEBSITES QUALITY AND MARKETING MIXED FACTORS AFFECTING TOURISTS’ DECISION TO THE HOTEL SERVICE’S PURCHASING TRENDS TOWARDSTHE ONLINE SERVICE | LERLERD WANGEAKSAKUL; เลอเลิศ หวังเอกสกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | QUALITY OF WORK LIFE AND ORGANIZATIONAL COMMITMENT ASSOCIATEDWITH ORGANIZATIONAL LOYALTY AND WORKING EFFICIENCY OF EMPLOYEESIN BANK OF AYUDHYA PUBLIC COMPANY LIMITED (HEAD OFFICE) | KANYAPAT NANTAKITTAWEE; กัญญภัทร นันทกิจทวี; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | ORGANIZATIONAL COMMITMENT AND THE QUALITY OF WORKING LIFE RELATED TO THE ORGANIZATIONAL LOYALTY OF THE EMPLOYEES : A CASE OF A CHEMICAL TRADING COMPANY IN BANGKOK | MATHAWAN LERTWUTHIWONGSA; มัทวัน เลิศวุฒิวงศา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREA | KWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society |
17 | A CAUSAL RELATIONSHIP MODEL OF BRAND LOYALTYIN VIDEO STREAMING SERVICE OF GEN Y CONSUMERS IN BANGKOK | NATTAWADEE JOKLEK; ณัฐวดี จอกเล็ก; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society |