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Issue Date	Title	Author(s)
16	FACTORS AFFECTING PURCHASING DECISION SAMSONITE THROUGH E-MARKETPLACE	ARPHICHA PHIPATSHUNTA; อภิชา พิพัฒศุนธา; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
16	RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER’S PURCHASING BEHAVIOR TREND OF PIECE OF MIND’S WEARING APPAREL ON INSTAGRAM	CHANYA WICHAYAMETAKUL; ชัญญา วิชญเมธากุล; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	TEAMWORK WITH DIFFERENT GENERATIONS  AFFECTS TO SALES PERFORMANCE OF A COMMERCIAL BANK IN BANGKOK METROPOLITAN	WORRATAS SARAKUN; วรทรรศน์ สาระคุณ; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	BRAND EQUITY AND MOTIVATION AFFECTING BUYING BEHAVIOR TOWARD SMART WATCHES AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREA	SASIWIMON WONGTIDA; ศศิวิมล วงศ์ธิดา; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING PURCHASE DECISIONS TO USE FOOD ORDER SERVICE  APPLICATIONS OF GENERATION Y CONSUMERS IN BANGKOK METROPOLIS AREA	CHOKTISHA SAENGLUE; โชคธิฌา แสงลือ; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	REPUTATION AND SATISFACTION INFLUENCING ON STUDENTS' ORGANIZATIONAL LOYALTY IN COLLEGE OF SOCIAL COMMUNICATION INNOVATIONAT SRINAKHARINWIROT UNIVERSITY	UBONWAN BOONBUMRUNG; อุบลวรรณ บุญบำรุง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	EFFECTS OF BRAND EQUITY AND THE FACTOR OF THE MARKETING MIX ON CUSTOMER  PURCHASING DECISIONS OF KOI THE BUBBLE MILK TEA IN BANGKOK	WARUNYA THEPCHAK; วรัญญา เทพจักร์; PICHAI PUSUMPUN; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING THE PURCHASING DECISION BEHAVIOR OF SKECHERS AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREA	PHUSSADEE JANRIAN; ผุสดี จันเรียน; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
16	INFLUENCE FACTOR OF BRAND COLLOBORATION SNEAKERS ON THE PURCHASING BEHAVIOR OF CONSUMERS IN THE BANGKOK METROPOLITAN AREA	WATANEE CHANTAPO; เวธนี จันทาโภ; Pichai Pusumpun; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	RISK PERCEPTION AND WEBSITE ELEMENTS RELATING TO LIFE INSURANCE BUYING DECISION VIA WEBSITE CHANNEL OF PROSPECT PERSONS	KUNLANAN PRAPATNUKUL; กุลนันท์ ประพัธนุกูล; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
14	CONSUMER'S PURCHASING BEHAVIOR OF EVIAN NATURAL SPRAY IN THE BANGKOK METROPOLITAN AREA	NATCHAYA YIMTACHOT; นัฐชยา ยิ้มทะโชติ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
16	LIFESTYLE, PRODUCT QUALITY AND CONSUMER BUYING BEHAVIOR OF COUNTER BRAND FACIAL SKINCARE FOR LGBT CUSTOMERS IN BANGKOK	CHANAPORN KLINHOM; ชนาภรณ์ กลิ่นหอม; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	CONSUMER BUYING BEHAVIOR ABOUT ONLINE INVESTMENT COURSES OF SUPER TRADER REPUBLIC IN THE BANGKOK METROPOLITAN AREA	KIRSTEKAR AUTASEN; กฤตติกา อุตะเสน; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
14	RELATIONSHIP BETWEEN HAPPINESS AT WORK AND ORGANIZATIONAL COMMITMENT OF EMPLOYEES AT THAILAND POST COMPANY LIMITED IN BANGKOK	SAWINEE POOREEPATIPAT; สาวิณี ภูรีปติพัตร์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
16	COMPARISON OF EXPECTATIONS AND PERCEPTIONS TOWARDLOCALIZATION SERVICE QUALITY OF ADV CORPORATE LIMITED	APINAN STIANTANANUN; อภินันท์ เสถียรธนานนท์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	MOTIVATION TOWARD PERFORMANCE EFFICIENCYOF IMPORT AND EXPORT OFFICER IN A BANK	PAYTAII SUBKASIN; เพทาย ทรัพย์กะสินธุ์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	COMPETITIVE ADVANTAGE INFLUENTIALIN FACEBOOK-BASED CUSTOMERS' DECISION MAKINGTO PURCHASE PLAYSTATION PRODUCT AND SERVICE FROM RETAIL STORE	THEPRANGSON SRITHONGIN; เทพรังสรรค์ ศรีทองอินทร์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
14	INTEGRATED MARKETING COMMUNICATION AND BRAND AWARENESSAFFECTING CONSUMER'S BUYING DECISION BEHAVIOR TENDENCYOF MITSUBISHI ELECTRIC AIR-CONDITIONER IN BANGKOK METROPOLITAN AREA	TIP-AREE LALIT-URAI; ทิพย์อารี ลลิตอุไร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	SERVICE QUALITY AND BRAND IMAGE BENEFITON BRAND LOYALTY TOWARD SAMSUNG MOBILE PHONE	NATHATHIDA KOVITCHAROENKUL; ณัฏฐธิดา โกวิทเจริญกุล; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society