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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 100
Issue DateTitleAuthor(s)
20FACTORS INFLUENCING ATTITUDES AND TRENDS AMONG UNDERGRADUATE STUDENTS STUDYING AT LARGE PRIVATE UNIVERSITIES IN THE BANGKOK METROPOLITAN AREA ITSARAPORN KHWANJAI; อิศราภรณ์ ขวัญใจ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
204C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREASIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
20MARKETING MIX ON THE PERSPECTIVE OF CUSTOMER RELATED THE PURCHASING INTENTION OF WORKING-AGE EMPLOYEES VIA ELECTRONIC COMMERCE WEBSITES FOR CONSUMER PRODUCTS IN THE BANGKOK METROPOLITANPATHUMPORN CHINNAWONG; ปทุมพร ชินวงค์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19INTERATED MARKETING COMMUNICATION INFLUENCING CUSTOMER BEHAVIOR FROM QR CODE PAYMENTS AT KASIKORNTHAI BANK IN THE BANGKOK METROPOLITAN AREASALEETHIP BUAPIM; สาลีทิพย์ บัวพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20DECISION MAKING AMONG CONSUMERS REGARDING NETFLIX SERVICE USAGE IN BANGKOK METROPOLITAN AREAKAMAITORN RIEWPUNGUL; กมัยธร ริ้วพันกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20SATISFACTION ON SERVICE MARKETING MIX TOWARDS IKEA'S CUSTOMER BRAND LOYALTY IN BANGKOK AND SUBURBANING AREAJUTHAMAT CHANGJAIKLA; จุฑามาศ ช้างใจกล้า; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING ORGANIZATIONAL ENGAGEMENT OF EMPLOYEES AT THE SUMMIT LAEMCHABANG AUTO BODY WORKANURADEE RHUTHAITUM; อนุรดี ฤทัยธรรม; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING ACCOMMODATION SERVICE USAGE BEHAVIOR  OF THAI TOURISTS IN MUEANG DISTRICT, KANCHANABURI PROVINCECHUTIMON WONGPANYA; ชุติมณฑน์ วงษ์ปัญญา; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE QUALITY AFFECTING THE DECISION TO CHOOSING PET CAFÉ(LITTLE ZOO CAFÉ)NAPHAT SAKDINAKEADTIKUN; ณภัทร ศักดินาเกียรติกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREAWATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
15STUDY OF THE RELATIONSHIP BETWEEN TECHNOLOGY ACCEPTANCE, RISK PERCEPTION AND DECISIONS TO USE QR CODE PAYMENTS THROUGH SMART PHONES AMONG CONSUMERS IN SAMUT PRAKAN PROVINCEKANTA SANGSAK; กันตา แสงศักดิ์; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECT TO SALESPERSON PERFORMANCE OF MEDICAL REPRESENTATIVE IN THAILANDLEELINTORN WANICHAPUN; ลีลินทร์ธร วนิชพันธุ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20MOTIVATION AFFECTING THE PERFORMANCE EFFICIENCY OF PRACTITIONER LEVELS IN SRINAKHARINWIROT UNIVERSITY PRASANMIT IN BANGKOKKORNKANOK PORNPRADIT; กรกนก พรประดิษฐ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20SATISFACTION BRAND IMAGE TOOLS ON LOYALTY TOWARDS THAI SMILE AIRWAYSPLOYPAPAT ARIYAKAMOLRAT; พลอยปภัส อริยะกมลรัตน์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND  SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE FACTORS AFFECTING DECISION MAKING ON ORDERING FOOD VIA THE LINE MAN APPLICATION AMONG CONSUMERS IN BANGKOK METROPOLITAN AREA  SAMANYA USARUEANGJARAT; สมัญญา อุษาเรืองจรัส; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
2019FACTORS AFFECTING CONSUMER BUYING BEHAVIOR TRENDS FOR ADIDAS SHOES IN THE BANGKOK METROPOLITAN AREASUPAKRITTANAT YIMYAM; สุปกฤษศ์ฐณัฐ ยิ้มแย้ม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIXS AND SERVICE QUALITY TOWARD CONSUMER BEHAVIOR TREND IN TESCO LOTUS IN BANGKOK METROPOLITAN AREATHANCHANOK KRISAMUT; ธันย์ชนก ไกรสมุทร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19CORPORATE IMAGE AND SOCIAL MEDIA ADVERTISING INFLUENCING THE BRAND EQUITY AND ALL CAFÉ WORKERS IN THE BANGKOK METROPOLITAN AREAWEERAPORN THONGSAWAI; วีราพร ทองไสว; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 100