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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 110
Issue DateTitleAuthor(s)
18INFLUENCES OF INNOVATION CHARACTERISTICS TOWARD INNOVATION ADOPTION PROCESS OF KRUNGTHAI NEXT MOBILE APPLICATIONS AMONG USERS IN THE BANGKOK METROPOLITAN AREAPHONLAKARN THINCHAN; พลการ ถิ่นจันทร์; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
18PRODUCT FACTORS AND BRAND EQUITY AFFECTING CONSUMER TENDENCY OF BUYING BEHAVIOR ON BIOTHERM FACAIL SKIN CARE  IN THE BANGKOK METROPOLITAN AREAWIPAWEE KANGARVUT; วิภาวี คลังอาวุธ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
30MARKETING MIX ON CUSTOMER PERSPECTIVES AND SERVICE QUALITY AFFECTING CONDOMINIUM RENTAL DECISION MAKING  IN SAMUTPRAKARN PROVINCETHANAPHAT SAELEE; ธนพัฒน์ แซ่ลี้; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
10FACTORS OF NOSTALGIA TOURISM POTENTIAL AND MARKETING MIX AFFECTING TO TOURISM BEHAVIOR: CASE STUDY OF TRADITIONAL MARKET IN SUPHANBURI PROVINCESITANAN SALEEPALIN; สิตานันท์ สาลีผลิน; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18THE INFLUENCE OF PERSONAL CHARACTERISTICS, IMAGE AND VALUES TOWARD DECISION MAKING BEHAVIOR OF PURCHASING NIKE SPORTS SHOES OF CYCLIST IN BANGKOK METROPOLISJIRAPAT DIAWTRAKUL; จิรภัทร เดียวตระกูล; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
10FACTORS OF TECHNOLOGY ACCEPTANCE MODEL FOR USE OF THE S-WALLET IN FOODPLACE AT SINGHA COMPLEXWORANUN PUANGJAMPA; วรณัน พวงจำปา; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
15MODEL OF SERVICE QUALITY FOR  THE  PEARL MILK TEA  BEVERAGE  BUSINESS  FOR GENERATION Y  IN BANGKOK.PAWEENA PANITCHAIKUL; ปวีณา พานิชชัยกุล; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
15MOTIVATION, PERCEPTION OF GOVERNMENT POLICY, PUBLIC RELATIONS AND TOURISM IMAGE INFLUENCING THE TRAVELLING DECISIONS ON  CULTURAL TOURISM IN ANGTHONG PROVINCECHAVAKORN SRIRACHA; ชวกร ศรีราชา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS INFLUENCING ATTITUDES AND TRENDS AMONG UNDERGRADUATE STUDENTS STUDYING AT LARGE PRIVATE UNIVERSITIES IN THE BANGKOK METROPOLITAN AREA ITSARAPORN KHWANJAI; อิศราภรณ์ ขวัญใจ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
204C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREASIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
20MARKETING MIX ON THE PERSPECTIVE OF CUSTOMER RELATED THE PURCHASING INTENTION OF WORKING-AGE EMPLOYEES VIA ELECTRONIC COMMERCE WEBSITES FOR CONSUMER PRODUCTS IN THE BANGKOK METROPOLITANPATHUMPORN CHINNAWONG; ปทุมพร ชินวงค์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19INTERATED MARKETING COMMUNICATION INFLUENCING CUSTOMER BEHAVIOR FROM QR CODE PAYMENTS AT KASIKORNTHAI BANK IN THE BANGKOK METROPOLITAN AREASALEETHIP BUAPIM; สาลีทิพย์ บัวพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20DECISION MAKING AMONG CONSUMERS REGARDING NETFLIX SERVICE USAGE IN BANGKOK METROPOLITAN AREAKAMAITORN RIEWPUNGUL; กมัยธร ริ้วพันกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20SATISFACTION ON SERVICE MARKETING MIX TOWARDS IKEA'S CUSTOMER BRAND LOYALTY IN BANGKOK AND SUBURBANING AREAJUTHAMAT CHANGJAIKLA; จุฑามาศ ช้างใจกล้า; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING ORGANIZATIONAL ENGAGEMENT OF EMPLOYEES AT THE SUMMIT LAEMCHABANG AUTO BODY WORKANURADEE RHUTHAITUM; อนุรดี ฤทัยธรรม; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING ACCOMMODATION SERVICE USAGE BEHAVIOR  OF THAI TOURISTS IN MUEANG DISTRICT, KANCHANABURI PROVINCECHUTIMON WONGPANYA; ชุติมณฑน์ วงษ์ปัญญา; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE QUALITY AFFECTING THE DECISION TO CHOOSING PET CAFÉ(LITTLE ZOO CAFÉ)NAPHAT SAKDINAKEADTIKUN; ณภัทร ศักดินาเกียรติกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 110