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Issue DateTitleAuthor(s)
14AIDA MODEL RESPONSE PROCESS  AFFECTING POST-PURCHASE BEHAVIOR ON JAPANESE FOOD AT KOUEN SUSHI BAR IN THE BANGKOK METROPOLITAN AREAWARUNADA SIRAHANSAKUL; วฤณดา สิรหาญสกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
30BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREAUNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX  AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS  IN THE BANGKOK METROPOLITAN AREAMESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16COMPARISON OF EXPECTATIONS AND PERCEPTIONS TOWARDLOCALIZATION SERVICE QUALITY OF ADV CORPORATE LIMITEDAPINAN STIANTANANUN; อภินันท์ เสถียรธนานนท์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20DECISION MAKING AMONG CONSUMERS REGARDING NETFLIX SERVICE USAGE IN BANGKOK METROPOLITAN AREAKAMAITORN RIEWPUNGUL; กมัยธร ริ้วพันกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18DIGITAL INTEGRATED MARKETING COMMUNICATION INFLUENCING THE PURCHASING DECISIONS OF NISSAN ECO CARS OF CONSUMERS IN THE BANGKOK METROPOLITAN AREASIRIWAN WONGAPAI; ศิริวรรณ วงศ์อภัย; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
2019FACTORS AFFECTING CONSUMER BUYING BEHAVIOR TRENDS FOR ADIDAS SHOES IN THE BANGKOK METROPOLITAN AREASUPAKRITTANAT YIMYAM; สุปกฤษศ์ฐณัฐ ยิ้มแย้ม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS INFLUENCING CONSUMER BEHAVIOR TREND TOWARDS PURCHASING DECISION OF CRAFT BEER IN BANGKOK METROPOLITANAPASSARA ARSASANA; อาภัสรา อาสาสะนา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING DECISION-MAKING ON BOOKING ACCOMMODATIONS VIA AIRBNB AMONG EMPLOYEES WORKING IN THE BANGKOK METROPOLITAN AREAWISANU IMKUMNERD; วิษณุ อิ่มกำเหนิด; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS INFLUENCING INTENTION TO BUY DIGITAL LOTTERIESOF GOVERNMENT SAVINGS BANK CUSTOMERSIN THE BANGKOK METROPOLITAN AREAPITTIYANAN SANGTHONG; พิตติยานัน แสงทอง; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
15FACTORS INFLUENCING INVESTMENT DECISIONS ON LONG TERM EQUITY FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA SIRISOPA THUNGKUMKAEW; ศิริโสภา ถุงคำแก้ว; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS INFLUENCING INVESTMENT DECISION MAKING FOR RETIREMENT MUTUAL FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREANATHAPORN PATTARAKATWIT; ณัฐพร ภัทรเกษวิทย์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA  SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA  SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING WORKING AGE PERSONSOF BUYING DECISION ON PRODUCT FOR TAX INCOME DEDUCTIONIN BANGKOK METROPOLITAN AREABHANUPAN THONGMA; ภาณุพันธ์ ทองมา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS AFFECTING EMPLOYEE'S RETENTION CASE STUDY :THE CONCRETE PRODUCTS AND AGGREGATE CO.,LTD. IN BANGKOK 2SARARAT TUBSOOK; ศรารัตน์ ทับสุข; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14INTEGRATED MARKETING COMMUNICATION AND BRAND AWARENESSAFFECTING CONSUMER'S BUYING DECISION BEHAVIOR TENDENCYOF MITSUBISHI ELECTRIC AIR-CONDITIONER IN BANGKOK METROPOLITAN AREATIP-AREE LALIT-URAI; ทิพย์อารี ลลิตอุไร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14INTEGRATED MARKETING COMMUNICATION STRATEGY VIA MUSIC ACTIVITIESBY GOVERNMENT SAVINGS BANKARAYUT YUTITHAM; อารยุฒม์ ยุติธรรม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX 4Es AND MOTIVATION AFFECTING THE DECISIONS OF THAI TOURISTS ON TRAVELING IN THE BANGKOK METROPOLITAN AREAINTOUCH OEUSOONTHORNWATTANA; อินทัช เอื้อสุนทรวัฒนา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society