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Issue Date	Title	Author(s)
19	INTERATED MARKETING COMMUNICATION INFLUENCING CUSTOMER BEHAVIOR FROM QR CODE PAYMENTS AT KASIKORNTHAI BANK IN THE BANGKOK METROPOLITAN AREA	SALEETHIP BUAPIM; สาลีทิพย์ บัวพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20	DECISION MAKING AMONG CONSUMERS REGARDING NETFLIX SERVICE USAGE IN BANGKOK METROPOLITAN AREA	KAMAITORN RIEWPUNGUL; กมัยธร ริ้วพันกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20	SATISFACTION ON SERVICE MARKETING MIX TOWARDS IKEA'S CUSTOMER BRAND LOYALTY IN BANGKOK AND SUBURBANING AREA	JUTHAMAT CHANGJAIKLA; จุฑามาศ ช้างใจกล้า; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
15	BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREA	CHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20	FACTORS AFFECTING ORGANIZATIONAL ENGAGEMENT OF EMPLOYEES AT THE SUMMIT LAEMCHABANG AUTO BODY WORK	ANURADEE RHUTHAITUM; อนุรดี ฤทัยธรรม; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20	FACTORS AFFECTING ACCOMMODATION SERVICE USAGE BEHAVIOR  OF THAI TOURISTS IN MUEANG DISTRICT, KANCHANABURI PROVINCE	CHUTIMON WONGPANYA; ชุติมณฑน์ วงษ์ปัญญา; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
19	SERVICE QUALITY AFFECTING THE DECISION TO CHOOSING PET CAFÉ(LITTLE ZOO CAFÉ)	NAPHAT SAKDINAKEADTIKUN; ณภัทร ศักดินาเกียรติกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20	EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREA	WATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
15	STUDY OF THE RELATIONSHIP BETWEEN TECHNOLOGY ACCEPTANCE, RISK PERCEPTION AND DECISIONS TO USE QR CODE PAYMENTS THROUGH SMART PHONES AMONG CONSUMERS IN SAMUT PRAKAN PROVINCE	KANTA SANGSAK; กันตา แสงศักดิ์; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
20	FACTORS AFFECT TO SALESPERSON PERFORMANCE OF MEDICAL REPRESENTATIVE IN THAILAND	LEELINTORN WANICHAPUN; ลีลินทร์ธร วนิชพันธุ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20	MOTIVATION AFFECTING THE PERFORMANCE EFFICIENCY OF PRACTITIONER LEVELS IN SRINAKHARINWIROT UNIVERSITY PRASANMIT IN BANGKOK	KORNKANOK PORNPRADIT; กรกนก พรประดิษฐ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20	SATISFACTION BRAND IMAGE TOOLS ON LOYALTY TOWARDS THAI SMILE AIRWAYS	PLOYPAPAT ARIYAKAMOLRAT; พลอยปภัส อริยะกมลรัตน์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
2019	THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND	SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
2019	THE FACTORS AFFECTING DECISION MAKING ON ORDERING FOOD VIA THE LINE MAN APPLICATION AMONG CONSUMERS IN BANGKOK METROPOLITAN AREA	SAMANYA USARUEANGJARAT; สมัญญา อุษาเรืองจรัส; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
2019	FACTORS AFFECTING CONSUMER BUYING BEHAVIOR TRENDS FOR ADIDAS SHOES IN THE BANGKOK METROPOLITAN AREA	SUPAKRITTANAT YIMYAM; สุปกฤษศ์ฐณัฐ ยิ้มแย้ม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19	MARKETING MIXS AND SERVICE QUALITY TOWARD CONSUMER BEHAVIOR TREND IN TESCO LOTUS IN BANGKOK METROPOLITAN AREA	THANCHANOK KRISAMUT; ธันย์ชนก ไกรสมุทร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19	CORPORATE IMAGE AND SOCIAL MEDIA ADVERTISING INFLUENCING THE BRAND EQUITY AND ALL CAFÉ WORKERS IN THE BANGKOK METROPOLITAN AREA	WEERAPORN THONGSAWAI; วีราพร ทองไสว; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF BIORE FACIAL SUNSCREEN IN THE BANGKOK METROPOLITAN AREA	VARITHA RASSAMEEKRITTAPAS; วริฐา รัศมีกฤตภาส; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
2019	SATISFACTION WITH SERVICE QUALITY IN PERSONAL FINANCIAL PLANNING BY FINANCIAL INSTITUTIONS RELATED TO CUSTOMER SERVICE USAGE BEHAVIOR TRENDS IN THE BANGKOK METROPOLITAN AREA	NAPATPORN THANAKISSOOVISIT; นภัทร์พร ธนากิจสุวิสิฐ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19	DECISION TO STUDY FOR A BACHELOR'S DEGREE AT THE THAI-NICHI INSTITUTE OF TECHNOLOGY	CHUTINAN JEAMJIRASET; ชุตินันท์ เจียมจิระเศรษฐ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society