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Issue Date	Title	Author(s)
18	MOTIVATION AND PERCEIVED RISK RELATING TO BUYING BEHAVIOR ON SECOND HAND CLOTHES OF WOMEN ON ONLINE IN BANGKOK METROPOLIS	PORNPEN NGAMWAT; พรเพ็ญ งามวัฒน์; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX  AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS  IN THE BANGKOK METROPOLITAN AREA	MESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18	FACTORS INFLUENCING THE BEHAVIOR OF USING FOOD ORDERING SERVICES VIA SMARTPHONE APPLICATIONS OF CONSUMERS IN BANGKOK	TANYALUCK PETPRADUBSOOK; ธัญลักษณ์ เพชรประดับสุข; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
30	PRODUCT COMPONENTS AND INTEGRATED MARKETING COMMUNICATIONS THAT INFLUENCING PURCHASE DECISION TOWARD TUTORIAL COURSES OF HIGH SCHOOL STUDENTS IN BANGKOK METROPOLITAN REGION	PORPRATHAI JATAKAVON; พอพระทัย จาตกะวร; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
18	INFLUENCE OF THE LIFESTYLES OF WORKING PEOPLE AND PURCHASING BEHAVIOR OF BOTTLED MINERAL WATER IN THE BANGKOK METROPOLITAN AREA	KITJA UNJIT; กิจจา อุ่นจิตต์; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
18	SERVICE MARKETING MIX, QUALITY OF SERVICE, NURSING HOME CHOOSING BEHAVIOR AND NURSING HOME MANAGEMENT IN BANGKOK METROPOLITAN AREA.	RAPEEPAT CHORNSAWAT; ระพีพัฒน์ ช้อนสวัสดิ์; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
30	FACTORS AFFECTING THE DECISION OF THAI TOURISTS IN SECONDARY CITIES	CHONPONLAKRIT RATNARATON; ชลพลกฤต รัตน์นราทร; Jarin Jarusen; จรินทร์ จารุเสน; Srinakharinwirot University. Faculty of Business Administration for Society
18	INFLUENCES OF INNOVATION CHARACTERISTICS TOWARD INNOVATION ADOPTION PROCESS OF KRUNGTHAI NEXT MOBILE APPLICATIONS AMONG USERS IN THE BANGKOK METROPOLITAN AREA	PHONLAKARN THINCHAN; พลการ ถิ่นจันทร์; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
18	PRODUCT FACTORS AND BRAND EQUITY AFFECTING CONSUMER TENDENCY OF BUYING BEHAVIOR ON BIOTHERM FACAIL SKIN CARE  IN THE BANGKOK METROPOLITAN AREA	WIPAWEE KANGARVUT; วิภาวี คลังอาวุธ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
30	MARKETING MIX ON CUSTOMER PERSPECTIVES AND SERVICE QUALITY AFFECTING CONDOMINIUM RENTAL DECISION MAKING  IN SAMUTPRAKARN PROVINCE	THANAPHAT SAELEE; ธนพัฒน์ แซ่ลี้; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
10	FACTORS OF NOSTALGIA TOURISM POTENTIAL AND MARKETING MIX AFFECTING TO TOURISM BEHAVIOR: CASE STUDY OF TRADITIONAL MARKET IN SUPHANBURI PROVINCE	SITANAN SALEEPALIN; สิตานันท์ สาลีผลิน; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
30	SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREA	VANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18	THE INFLUENCE OF PERSONAL CHARACTERISTICS, IMAGE AND VALUES TOWARD DECISION MAKING BEHAVIOR OF PURCHASING NIKE SPORTS SHOES OF CYCLIST IN BANGKOK METROPOLIS	JIRAPAT DIAWTRAKUL; จิรภัทร เดียวตระกูล; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
10	FACTORS OF TECHNOLOGY ACCEPTANCE MODEL FOR USE OF THE S-WALLET IN FOODPLACE AT SINGHA COMPLEX	WORANUN PUANGJAMPA; วรณัน พวงจำปา; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
30	SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREA	PRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
15	MODEL OF SERVICE QUALITY FOR  THE  PEARL MILK TEA  BEVERAGE  BUSINESS  FOR GENERATION Y  IN BANGKOK.	PAWEENA PANITCHAIKUL; ปวีณา พานิชชัยกุล; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
15	MOTIVATION, PERCEPTION OF GOVERNMENT POLICY, PUBLIC RELATIONS AND TOURISM IMAGE INFLUENCING THE TRAVELLING DECISIONS ON  CULTURAL TOURISM IN ANGTHONG PROVINCE	CHAVAKORN SRIRACHA; ชวกร ศรีราชา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
20	FACTORS INFLUENCING ATTITUDES AND TRENDS AMONG UNDERGRADUATE STUDENTS STUDYING AT LARGE PRIVATE UNIVERSITIES IN THE BANGKOK METROPOLITAN AREA	ITSARAPORN KHWANJAI; อิศราภรณ์ ขวัญใจ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
20	4C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREA	SIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
20	MARKETING MIX ON THE PERSPECTIVE OF CUSTOMER RELATED THE PURCHASING INTENTION OF WORKING-AGE EMPLOYEES VIA ELECTRONIC COMMERCE WEBSITES FOR CONSUMER PRODUCTS IN THE BANGKOK METROPOLITAN	PATHUMPORN CHINNAWONG; ปทุมพร ชินวงค์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society