Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
20BRAND ASSOCIATION, LIFESTYLE AND RESPONSE TO BUY COUNTER BRAND AND DRUGSTORE BRAND MAKEUP OF GENERATION Y WOMEN IN BANGKOKPIMPITCHA AMATYAKUL; พิมพ์พิชชา อมาตยกุล; Shawanluck Kunathikornkit; ชวัลลักษณ์ คุณาธิกรกิจ; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
30BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREAUNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX  AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS  IN THE BANGKOK METROPOLITAN AREAMESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17THE CASE STUDY OF FACTORS AFFECTING ORGANIZATION EFFECTIVENESS BUSINESS DEVELOPMENT GROUP'S HEADQUARTER THE VIRIYAH INSURANCE PUBLIC COMPANY LIMITEDTOSAPON PAMDEE; ทศพล เพิ่มดี; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19COGNITIVE AND LIFESTYLE INFLUENCING TO SMILE POINT SERVICE USAGE BEHAVIOR OF MUANG THAI SMILE CLUB MEMBER BY MUANG THAI LIFE ASSURANCE IN BANGKOK METROPOLITAN AREANATAKARN TANGAMORNSUKSAN; นตกาล ตั้งอมรสุขสันต์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19COMPARISION OF THE QUALITY OF PRIVATE HOSPITALS AND PREMIUM CLINICS IN GOVERNMENT HOSPITALS IN THE BANGKOK METROPOLITIAN AREATHANASUDA LEKDEE; ธนสุดา เหล็กดี; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19COMPARISON OF DECISION FACTORS FOR PURCHASING INTERMEDIATE CONDOMINIUMS ALONG THE PURPLE LINE MRT CASE STUDY OF BANGKOK AND NONTHABURIMUTCHIMA REEHAZEN; มัชฌิมา รีฮาเซ็น; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
18COMPONENTS OF TOURIST DESTINATIONS AFFECTING CULTURAL TOURISM BEHAVIORS OF EUROPEAN TOURISTS IN THAILANDSANGRAWEE KATESUWAN; แสงรวี เกตุสุวรรณ; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18CONJOINT ANALYSIS FOR PLASTIC SURGERY SERVICE DEVELOPMENTYAOWALUK KUMNERDKAN; เยาวลักษณ์ กำเนิดกาญจน์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION MAKING OF INDEPENDENT OUTBOUND TRAVELLING OF GENERATION Y TOURISTSIN BANGKOK METROPOLISPEEWARA KEATTANONG; ปีวรา เกียรติทนง; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION MAKING OF LISTENING MUSIC STREAMING OF GENERATION Z IN BANGKOK METROPOLISKANOK LERTVILAIKUNNATEE; กนก เลิศวิไลกุลนที; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
18CONJOINT ANALYSIS IN THE PURCHASING SINGAPORE AIRLINES FLIGHT TICKETS OF THAI PASSENGERS IN BANGKOK METROPOLISTANAPORN JIRARATTANAWANNA; ธนพร จิระรัตนวรรณะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
15CONSUMER'S BEHAVIOR ON MOBILE WALLET FOR SMARTPHONE USERS IN BANGKOK METROPOLITAN AREANICHA YOOPRASERT; ณิชา อยู่ประเสริฐ; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
30CONSUMER PURCHASING AND SERVICE USAGE INTENTIONS AT DEPARTMENT STORES THROUGH LOCATION-BASED SERVICES IN THE BANGKOK METROPOLITAN AREA KITTIPONG KHAWSAMLEE; กิตติพงษ์ ขาวสำลี; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19CONTENT MARKETING AND SERVICE MIX ON  BRAND LOYALTY TOWARDS MANEE-MEEMORE  RESTAURANT NATTHANIT PRASERTKHONGKAEW; ณัฐนิช ประเสริฐคงแก้ว; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20CORE COMPETENCY FACTORS RELATED TO THE PERFORMANCE EFFICIENCY OF THE PROPERTY VALUERS IN THE TREASURY DEPARTMENT NUT MITPAREAN; ณัฏฐ์ มิตรเปรียญ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society