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Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society
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Showing results 8 to 27 of 299
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Issue Date
Title
Author(s)
20
BRAND ASSOCIATION, LIFESTYLE AND RESPONSE TO BUY COUNTER BRAND AND DRUGSTORE BRAND MAKEUP OF GENERATION Y WOMEN IN BANGKOK
PIMPITCHA AMATYAKUL
;
พิมพ์พิชชา อมาตยกุล
;
Shawanluck Kunathikornkit
;
ชวัลลักษณ์ คุณาธิกรกิจ
;
Srinakharinwirot University. Faculty of Business Administration for Society
15
BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREA
CHUTIMA PREECHATHAMRAT
;
ชุติมา ปรีชาธรรมรัช
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
Srinakharinwirot University. Faculty of Business Administration for Society
14
BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREA
RUNGWIT NATTHAYAPAN
;
รุ่งวิทย์ ณัฐทยาพันธุ์
;
Atchareeya Saknarong
;
อัจฉรียา ศักดิ์นรงค์
;
Srinakharinwirot University. Faculty of Business Administration for Society
16
BRAND EQUITY AND MOTIVATION AFFECTING BUYING BEHAVIOR TOWARD SMART WATCHES AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREA
SASIWIMON WONGTIDA
;
ศศิวิมล วงศ์ธิดา
;
Kanyakit Keeratiangkoon
;
กัลยกิตติ์ กีรติอังกูร
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
BRAND EQUITY AND PRODUCT COMPONENT THAT RELATED TO CONSUMER PURCHASING BEHAVIOR OF RAY BAN SUNGLASSES IN THE BANGKOK METROPOLITAN
PIMPISA ASAWASUPHACHAI
;
พิมพิศา อัศวศุภชัย
;
Nattaya Praditsuwan
;
ณัฐยา ประดิษฐสุวรรณ
;
Srinakharinwirot University. Faculty of Business Administration for Society
18
BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA
KRITTIN BUANNOK
;
กฤติน บ้วนนอก
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
Srinakharinwirot University. Faculty of Business Administration for Society
19
BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA
RUETHAIRIT THONGKRONBOONYAWAT
;
ฤทัยริทธิ์ ทองกรบุณยวัทน์
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
30
BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREA
UNYANEE LIMSUWAN
;
อัญญาณี ลิ้มสุวรรณ
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
Srinakharinwirot University. Faculty of Business Administration for Society
18
BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS IN THE BANGKOK METROPOLITAN AREA
MESA RADCHAROEN
;
เมษา ราษฎร์เจริญ
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
Srinakharinwirot University. Faculty of Business Administration for Society
16
BRAND EQUITY RELATING TO CONSUMER PURCHASING BEHAVIOR OF CASIO WATCHES IN BANGKOK METROPOLITAN AREA
SAWITREE PHOPHAMYAI
;
สาวิตรี โพธิ์ผำใหญ่
;
Nak Gulid
;
ณักษ์ กุลิสร์
;
Srinakharinwirot University. Faculty of Business Administration for Society
14
BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREA
PORNPAILIN SIENGLUMLERT
;
พรไพลิน เสียงล้ำเลิศ
;
Atchareeya Saknarong
;
อัจฉรียา ศักดิ์นรงค์
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
BRAND IMAGE OF GRABFOOD PLATFORM INFLUENCING USAGE BEHAVIOR
SUPITCHA THAMMASARN
;
สุพิชฌาย์ ธรรมสาร
;
Phetcharat Jinnupong
;
เพชรรัตน์ จินต์นุพงศ์
;
Srinakharinwirot University. Faculty of Business Administration for Society
18
BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA
NUTCHAR SEREEWATTANA
;
ณัฐฌา เสรีวัฒนา
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
14
BUYING DECISIONS FOR INDUSTRIAL MOTORS USING THE CONJOINT ANALYSIS TECHNIQUE
NIYAWADEE PHAKAM
;
นิยาวดี ผาคำ
;
Intaka Piriyakul
;
อินทกะ พิริยะกุล
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
THE CASE STUDY OF FACTORS AFFECTING ORGANIZATION EFFECTIVENESS BUSINESS DEVELOPMENT GROUP'S HEADQUARTER THE VIRIYAH INSURANCE PUBLIC COMPANY LIMITED
TOSAPON PAMDEE
;
ทศพล เพิ่มดี
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
A CAUSAL RELATIONSHIP MODEL OF BRAND LOYALTYIN VIDEO STREAMING SERVICE OF GEN Y CONSUMERS IN BANGKOK
NATTAWADEE JOKLEK
;
ณัฐวดี จอกเล็ก
;
Paiboon Archarungroj
;
ไพบูลย์ อาชารุ่งโรจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
A CAUSAL RELATIONSHIP MODEL OF SUCCESS SMALL AND MEDIUM BUSINESSES IN BANGKOK
PINRUTAI SUTHEERAPONG
;
ปิ่นฤทัย สุธีรพงศ์
;
Kulachet Mongkol
;
กุลเชษฐ์ มงคล
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
A CAUSAL RELATIONSHIP MODEL OF PURCHASING DECISION THROUGH S-COMMERCE SYSTEM OF CONSUMERS IN BANGKOK
VORAKAN TEPSOMNUK
;
วรกานต์ เทพสมนึก
;
Paiboon Archarungroj
;
ไพบูลย์ อาชารุ่งโรจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
19
COGNITIVE AND LIFESTYLE INFLUENCING TO SMILE POINT SERVICE USAGE BEHAVIOR OF MUANG THAI SMILE CLUB MEMBER BY MUANG THAI LIFE ASSURANCE IN BANGKOK METROPOLITAN AREA
NATAKARN TANGAMORNSUKSAN
;
นตกาล ตั้งอมรสุขสันต์
;
Atchareeya Saknarong
;
อัจฉรียา ศักดิ์นรงค์
;
Srinakharinwirot University. Faculty of Business Administration for Society
14
COMMUNICATION OF INFLUENCERS ON SOCIAL NETWORKS AND SOCIAL MEDIA EXPOSURE BEHAVIORS RELATED TO BUYING DECISIONS ON SMARTPHONES AMONG GENERATION Z CONSUMERS IN THE BANGKOK METROPOLITAN AREA
WIROT THONGCHOOJAI
;
วิโรจน์ ทองชูใจ
;
Nattaya Praditsuwan
;
ณัฐยา ประดิษฐสุวรรณ
;
Srinakharinwirot University. Faculty of Business Administration for Society