Browsing by Author Rasita Sangboonnak

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Showing results 7 to 16 of 16 < previous 
Issue DateTitleAuthor(s)
14INFLUENCE OF THE SERVICE MARKETING MIX ON THE PURCHASING DECISIONS ON CUSTOMERS OF IKEA PRODUCTS IN THE BANGKOK METROPOLITAN AREASITA BUDKHOD; ศิตา บุตรโคตร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18INTEGRATED MARKETING COMMUNICATION AND MOTIVATION AFFECTING PURCHASING DECISIONS ON TV HOME SHOPPINGPORNPAT RUEGSAKUNSATAPORN; พรพัฒน์ ฤกษ์สกุลสถาพร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19INTERATED MARKETING COMMUNICATION INFLUENCING CUSTOMER BEHAVIOR FROM QR CODE PAYMENTS AT KASIKORNTHAI BANK IN THE BANGKOK METROPOLITAN AREASALEETHIP BUAPIM; สาลีทิพย์ บัวพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
17MARKETING MIX FACTORS AFFECTING DECISIONS TO PURCHASE FOOD FRANCHISE BUSINESS IN THE BANGKOK METROPOLITAN AREASASIPIM PHUANGSUKEE; ศศิพิมพ์ พ่วงสุขี; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
20MOTIVATION AFFECTING THE PERFORMANCE EFFICIENCY OF PRACTITIONER LEVELS IN SRINAKHARINWIROT UNIVERSITY PRASANMIT IN BANGKOKKORNKANOK PORNPRADIT; กรกนก พรประดิษฐ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
15MOTIVATIONAL FACTORS AFFECTING BUYING BEHAVIOR OF ELECTRONIC BOOKS IN BANGKOK METROPOLIS AREAKITTAYA CHOKPIPAT; กฤตยา โชคพิพัฒน์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14SERVICE QUALITY AFFECTING DECISIONS TO USE DOMESTIC LOW-COST AIRLINES : CASE STUDY OF NOK AIRWERAYA TAYANUWAT; วีรยา ทยานุวัฒน์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE QUALITY AFFECTING THE DECISION TO CHOOSING PET CAFÉ(LITTLE ZOO CAFÉ)NAPHAT SAKDINAKEADTIKUN; ณภัทร ศักดินาเกียรติกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
27WEBSITES QUALITY AND MARKETING MIXED FACTORS AFFECTING TOURISTS’ DECISION TO THE HOTEL SERVICE’S PURCHASING TRENDS TOWARDSTHE ONLINE SERVICE LERLERD WANGEAKSAKUL; เลอเลิศ หวังเอกสกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society