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Issue Date	Title	Author(s)
2018	CUSTOMER PERSPECTIVE ON MARKETING MIX RELATED TO CONSUMER BUYING BEHAVIOR OF READY MIXED CONCRETE AT SIAM CITY CONCRETE CO., LTD	IRINLADA SUNANTAPORN; ไอรินลดา สุนันทาภรณ์; PAIBOON ARCHARUNKROJ; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Social Sciences
21	MARKETING MIX FACTORS AND DECISIONS TO INVEST IN OMNIBUS ACCOUNTS AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREA.	NOPPAWAN CHANTARACHIT; นพวรรณ จันทรชิต; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Social Sciences
21	STUDY OF THE RELATIONSHIP BETWEEN WORK CULTURE REWARD MOTIVATION AND CORPORATE LOYALTY OF MULTINATIONAL EMPLOYEES GENERATION Y ON SATHORN ROAD BANGKOK	NICHAPA KULSOPONPONG; นิชาภา กุลโสภณพงศ์; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Social Sciences
21	THE INTEGRATED MARKETING COMMUNICATION AND SATISFACTION AFFECTING CONSUMERS BRAND LOYALTY ON S-Pure IN BANGKOK METROPOLITAN AREA	SUPISARA KETKLUD; ศุภิสรา เกตุกลัด; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
21	THE INTENTION OF RESIGNING EMPLOYEES OF A COMPANY THAT SERVING GROUND STAFF IN AN AIRLINE	PATAMAVADEE HINTAO; ปฐมาวดี หินเธาว์; NATTAPAT MANIROCHANA; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Social Sciences
21	NEEDS FOR SELF-IMPROVEMENT AMONG NURSES AT UNIVERSITY HOSPITALS	DUDSADEE ATUNGKOON; ดุษฎี อรรจน์อังกูร; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Social Sciences
21	FACTORS RELATED TO BUYING DECISIONS FOR SKIN CARE SUPPLYMENT TABLETS AMONG THAI MEMBER OF GENERATION Y IN THE BANGKOK CENTRAL BUSINESS DISTRICT	TANINRAT ROJJANACHAIYAPONG; ธนินท์รัฐ โรจนชัยพงศ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Social Sciences
21	ATTITUDES TOWARD MARKETING MIX SERVICE RELATED TO SERVICE USAGE  BEHAVIOR OF LINE MAN BUSINESS AMONG WORKING-AGE PEOPLE IN BANGKOK	SUPIMON NAKPAJON; สุพิมล นาคผจญ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Social Sciences
21	BRAND IMAGE MARKETING MIX FACTOR AND COMPLAINT ARE INFLUENCING THE LOYALTY OF AGODA WEBSITE FROM CONSUMER IN BANGKOK	CHOMPUNOT TERMPRAYOON; ชมพูนท เติมประยูร; INTAKA PIRIYAKUL; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
21	PERCEIVED RISK AND RISK MANAGEMENT ON THE SERVICE USAGE TENDENCY OF THAI CONSUMERS OF OUTBOUND TOUR PACKAGES FROM TRAVEL AGENTS IN THAILAND	JITREE CHARUSSRI; จิตรี จรัสศรี; LAMSON LERTKULPRAYAD; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Social Sciences
21	FACTORS RELATED TO THE INTENTIONS OF FOOD AND BEVERAGE EMPLOYEES TO RESIGN FROM A FIVE-STAR HOTEL ON WIRELESS ROAD IN BANGKOK	SUWAPHAP DURIYANGSIN; สุวภาพ ดุริยางค์ศิลป์; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
21	CONTENT ON BILLBOARDS IN THE BTS SKY TRAIN INFLUENCING ON CONSUMERS' PERCEPTION AND RECOGNITION IN BANGKOK	NATNICHA POOMPOUNG; ณัฏฐ์ณิชา พุ่มพวง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Social Sciences
21	PRODUCT FACTORS OF BRAND NAME LUGGAGE AND THE BRAND LOYALTY OF CUSTMERS AMONG WORKING IN THE BANGKOK METROPOLITAN AREA	VATCHAREE YIPRUCKTHONG; วัชรี หยิบพฤกษ์ทอง; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
17	THE EVALUATION OF STATE WELFARE CARD POLICY: A CASE STUDY OF LADKRABANG DISTRICT	SUWANNEE YAEMPAI; สุวรรณี แย้มพราย; Preechaya Nskfon; ปรีชญาณ์ นักฟ้อน; Srinakharinwirot University. Faculty of Social Sciences
21	TECHNOLOGY ACCEPTANCE AND PERCEIVED RISK AFFECTING THE CONSUMER DECISION-MAKING PROCESS ON PAYING FOR GOODS AND SERVICES USING THE QR PAYMENT SYSTEM IN THE BANGKOK METROPOLITAN AREA	PINYA KLINTHONGKUM; ภิญญา กลิ่นทองคำ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
21	PERSONALITY TRAITS OF CONSUMERS AND BRAND EQUITY THAT RELATE TO CUSTOMER BEHAVIOR FOR 7-ELEVEN IN THE BANGKOK METROPOLITAN AREA	RUJIRA PANKLAD; รุจิรา ปานกลัด; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
21	INTEGRATED MARKETING COMMUNICATIONS  AND THE BRAND IMAGE THAT AFFECTS TO CONSUMER’S BUYING DESCISION PROCESS  ON HUAWEI SMARTPHONE IN BANGKOK METROPOLITAN AREA	THAWAN WATCHARACHAIKUL; ถวัลย์ วัชรชัยกุล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
21	IMPORTANCE OF WORD-OF- MOUSE THROUGH FACEBOOK AND RELEVANT  PURCHASING BEHAVIOR TRENDS REGARDING FACIAL CREAMS USED BY WORKING WOMEN IN BANGKOK	TUDCHAYA CHAIMUANGMOON; ทัชชญา ชัยเมืองมูล; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
21	DIRECT ADVERTISING, PRODUCT PLACEMENT AND PRODUCT FACTOR WHICH AFFECTING DECISIONS OT BUY LIQUID DETERGENT PRODUCT IN THE BANGKOK METROPOLITAN AREA	TEERADA ROD-IN; ธีรดา รอดอินทร์; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
21	A COMPARISON OF ACCURACY POSITION OF ORTHOPHOTO DERIVED NETWORK - BASED REAL TIME KINEMATIC AND STATIC SURVEY	ANNOP HUGRITSUEK; อัณณพ หักฤทธิ์ศึก; WICHAI PANTANAHIRAN; วิชัย พันธนะหิรัญ; Srinakharinwirot University. Faculty of Social Sciences