Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
19ATTITUDES, WORD OF MOUTH AND PERCEPTION INFLUENCING CONSUMERS' PURCHASE INTENTIONS THROUGH SHOPEE APPLICATION IN BANGKOK AREABOONTANET THOWSAKUL; บุญฐเนตร โถวสกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
20BRAND ASSOCIATION, LIFESTYLE AND RESPONSE TO BUY COUNTER BRAND AND DRUGSTORE BRAND MAKEUP OF GENERATION Y WOMEN IN BANGKOKPIMPITCHA AMATYAKUL; พิมพ์พิชชา อมาตยกุล; Shawanluck Kunathikornkit; ชวัลลักษณ์ คุณาธิกรกิจ; Srinakharinwirot University. Faculty of Business Administration for Society
15BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREACHUTIMA PREECHATHAMRAT; ชุติมา ปรีชาธรรมรัช; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17THE CASE STUDY OF FACTORS AFFECTING ORGANIZATION EFFECTIVENESS BUSINESS DEVELOPMENT GROUP'S HEADQUARTER THE VIRIYAH INSURANCE PUBLIC COMPANY LIMITEDTOSAPON PAMDEE; ทศพล เพิ่มดี; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19COGNITIVE AND LIFESTYLE INFLUENCING TO SMILE POINT SERVICE USAGE BEHAVIOR OF MUANG THAI SMILE CLUB MEMBER BY MUANG THAI LIFE ASSURANCE IN BANGKOK METROPOLITAN AREANATAKARN TANGAMORNSUKSAN; นตกาล ตั้งอมรสุขสันต์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19COMPARISION OF THE QUALITY OF PRIVATE HOSPITALS AND PREMIUM CLINICS IN GOVERNMENT HOSPITALS IN THE BANGKOK METROPOLITIAN AREATHANASUDA LEKDEE; ธนสุดา เหล็กดี; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19COMPARISON OF DECISION FACTORS FOR PURCHASING INTERMEDIATE CONDOMINIUMS ALONG THE PURPLE LINE MRT CASE STUDY OF BANGKOK AND NONTHABURIMUTCHIMA REEHAZEN; มัชฌิมา รีฮาเซ็น; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION MAKING OF INDEPENDENT OUTBOUND TRAVELLING OF GENERATION Y TOURISTSIN BANGKOK METROPOLISPEEWARA KEATTANONG; ปีวรา เกียรติทนง; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19CONJOINT ANALYSIS IN THE DECISION MAKING OF LISTENING MUSIC STREAMING OF GENERATION Z IN BANGKOK METROPOLISKANOK LERTVILAIKUNNATEE; กนก เลิศวิไลกุลนที; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19CONTENT MARKETING AND SERVICE MIX ON  BRAND LOYALTY TOWARDS MANEE-MEEMORE  RESTAURANT NATTHANIT PRASERTKHONGKAEW; ณัฐนิช ประเสริฐคงแก้ว; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19CORPORATE IMAGE AND SOCIAL MEDIA ADVERTISING INFLUENCING THE BRAND EQUITY AND ALL CAFÉ WORKERS IN THE BANGKOK METROPOLITAN AREAWEERAPORN THONGSAWAI; วีราพร ทองไสว; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
17CUSTOMER’S SERVICE USAGE BEHAVIOR AT SMEs COFFEE SHOP IN BANGKOK METROPOLITAN AREABUDSAYARAK NUGSEANG; บุษญารักษ์ นักเสียง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
20DECISION MAKING AMONG CONSUMERS REGARDING NETFLIX SERVICE USAGE IN BANGKOK METROPOLITAN AREAKAMAITORN RIEWPUNGUL; กมัยธร ริ้วพันกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND  SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
19DECISION TO STUDY FOR A BACHELOR'S DEGREE AT THE THAI-NICHI INSTITUTE OF TECHNOLOGY CHUTINAN JEAMJIRASET; ชุตินันท์ เจียมจิระเศรษฐ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19DETERMINATION TO LIVE IN A CASHLESS SOCIETY AMONG OF CONSUMERS IN THE BANGKOK METROPOLITAN AREAPARNNAPA CHAKORNPRADIT; ปานนภา ชาครประดิษฐ์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19ETHICS CLIMATE, ORGANIZATIONAL CULTURE, AND TRANSFORMATIONAL LEADERSHIP AFFECTING ORGANIZATION COMMITMENT OF GENERATION Y EMPLOYEES OF PRIVATE COMPANIES IN BANGKOK METROPOLISNATTACHARAT CHANCHINNAPAT; ณัฐชรัตน์ จันทร์ชินภัทร; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17EXPECTATION PERCEPTION AND DEVELOPMENT GUIDELINES ON SERVICE QUALITY OF ACADEMIC PROMOTION AND REGISTRATION OFFICE OF SUAN DUSIT UNIVERSITY STUDENTSJEERAWAN BOONPITAK; จีรวรรณ บุญพิทักษ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREAWATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society