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Issue DateTitleAuthor(s)
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18LIFESTYLE AND SERVICE QUALITY AFFECTING THE BRAND LOYALTY OF CUSTOMERS OF TRAIN NIGHT MARKET RATCHADATASAWAN TANCHAROEN; ทสวรรณ ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA  SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA  SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREAWATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30MARKETING MIX ON CUSTOMER PERSPECTIVES AND SERVICE QUALITY AFFECTING CONDOMINIUM RENTAL DECISION MAKING  IN SAMUTPRAKARN PROVINCETHANAPHAT SAELEE; ธนพัฒน์ แซ่ลี้; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS AFFECTING PURCHASING BEHAVIOR OF NON PERFORMING ASSETIN THE GOVERNMENT HOUSING BANK-PHITSANULOK AREANICHAYA TEEKAUTAMAKORN; ณิชญา ฑีฆาอุตมากร; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
8RELATIOSHIPS BETWEEN PERCIEVED SERVICE QUALITY, PERCEPTION,BEHAVIORAL INTENTION TOWARD TOURIST ATTRACTIONS MUSEUM IN NAKHONPHATHOMTANADECH MAHACHIRAPHAT; ธนเดช มหาจิราภัทร์; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; nattapatm@swu.ac.th; nattapatm@swu.ac.th

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