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Issue Date	Title	Author(s)
14	INFLUENCE OF THE SERVICE MARKETING MIX ON THE PURCHASING DECISIONS ON CUSTOMERS OF IKEA PRODUCTS IN THE BANGKOK METROPOLITAN AREA	SITA BUDKHOD; ศิตา บุตรโคตร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14	BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREA	RUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14	BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREA	PORNPAILIN SIENGLUMLERT; พรไพลิน เสียงล้ำเลิศ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14	COMPETITIVE ADVANTAGE INFLUENTIALIN FACEBOOK-BASED CUSTOMERS' DECISION MAKINGTO PURCHASE PLAYSTATION PRODUCT AND SERVICE FROM RETAIL STORE	THEPRANGSON SRITHONGIN; เทพรังสรรค์ ศรีทองอินทร์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	RISK PERCEPTION AND WEBSITE ELEMENTS RELATING TO LIFE INSURANCE BUYING DECISION VIA WEBSITE CHANNEL OF PROSPECT PERSONS	KUNLANAN PRAPATNUKUL; กุลนันท์ ประพัธนุกูล; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
20	4C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREA	SIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
30	BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREA	UNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18	MODERN MARKETING MIX AND TECHNOLOGY ACCEPTANCE AFFECTING PURCHASE DECISION MAKING ON FIBER CEMENT ARTIFICIAL WOOD VIA ONLINE APPLICATIONS	VARUNEE NGOWSAKUL; วารุณีย์ โง้วสกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18	FACTORS INFLUENCING WORKING AGE PERSONSOF BUYING DECISION ON PRODUCT FOR TAX INCOME DEDUCTIONIN BANGKOK METROPOLITAN AREA	BHANUPAN THONGMA; ภาณุพันธ์ ทองมา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
27	INTEGRATED MARKETING COMMUNICATION AND BRAND TRUSTON CONDOMINIUM PURCHASING DECISION IN LOCATED NEAR METRO LINEOF HUAYKWANG AREA AMONG WORKERS IN BANGKOK	PONLAKRIT TONGSONG; พลกฤษณ์ ทองสงค์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society