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Issue Date	Title	Author(s)
19	INTEGRATED MARKETING COMMUNICATION AND PRODUCT MIXED FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF HUAWEI SMART PHONES IN THE BANGKOK METROPOLITAN AREA	TITIMA PONGPANTONG; ฐิติมา พงษ์พานทอง; PAIBOON ARCHARUNKROJ; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF FACIAL CLEANSER PRODUCTS FOR SENSITIVE SKIN IN THE BANGKOK METROPOLITAN AREA	THANIKORN RASSAMEEKRITAPAS; ฐานิกร รัศมีกฤตภาส; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF BIORE FACIAL SUNSCREEN IN THE BANGKOK METROPOLITAN AREA	VARITHA RASSAMEEKRITTAPAS; วริฐา รัศมีกฤตภาส; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
2019	FACTORS AFFECTING CONSUMER BUYING BEHAVIOR TRENDS FOR ADIDAS SHOES IN THE BANGKOK METROPOLITAN AREA	SUPAKRITTANAT YIMYAM; สุปกฤษศ์ฐณัฐ ยิ้มแย้ม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18	FACTORS RELATED TO PURCHASING BEHAVIOR OF LED LAMPSFOR ENERGY SAVING OF INDUSTRIAL FACTORIESIN SAMUT SAKHON PROVINCE	JUTHARAD RUNGRUENGBUNCHERD; จุฑารัตน์ รุ่งเรืองบรรเจิด; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS AFFECTING OF GEN Y FEMALE ON BUYING BEHAVIOR SOUTH KOREA COSMETIC BRAND IN BANGKOK	SUCHADEE CHANAPIM; สุชาดี ชนะพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
16	CONSUMER BUYING BEHAVIOR ABOUT ONLINE INVESTMENT COURSES OF SUPER TRADER REPUBLIC IN THE BANGKOK METROPOLITAN AREA	KIRSTEKAR AUTASEN; กฤตติกา อุตะเสน; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
16	MARKETING MIX FROM A CUSTOMER PERSPECTIVE AND TRUST RELATING TO PURCHASING BEHAVIOR OF POMELO CLOTHING BRAND THROUGH ONLINE WEBSITES IN BANGKOK METROPOLITAN AREA	SUTHASINEE ONTO; สุธาสินีย์ อ้นโต; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
8	BRAND EQUITY AND MOTIVATION AFFECTING CONSUMERS' FEMALE PURCHASING BEHAVIOR ON REVLON IN BANGKOK METROPOLITAN AREA	ARADA TUANCHAEM; อารดา ต่วนชะเอม; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University; Nak Gulid; ณักษ์ กุลิสร์; aphirak@swu.ac.th; aphirak@swu.ac.th
21	INFLUENCES OF INFLUENCERS' CHARACTERISTICS AND INTEGRATED MARKETING COMMUNICATION TOWARD CONSUMERS' PURCHASING BEHAVIORSOF POWDER SUPPLEMENTS IN BANGKOK	ANTHIKA VACHIRAKHUANKHAN; อัญธิกา วชิรเขื่อนขันธ์; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University; Tanapoom Ativetin; ธนภูมิ อติเวทิน; tanapoom@swu.ac.th; tanapoom@swu.ac.th