Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
20SATISFACTION BRAND IMAGE TOOLS ON LOYALTY TOWARDS THAI SMILE AIRWAYSPLOYPAPAT ARIYAKAMOLRAT; พลอยปภัส อริยะกมลรัตน์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20SATISFACTION ON SERVICE MARKETING MIX TOWARDS IKEA'S CUSTOMER BRAND LOYALTY IN BANGKOK AND SUBURBANING AREAJUTHAMAT CHANGJAIKLA; จุฑามาศ ช้างใจกล้า; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19SATISFACTION WITH SOUTH KOREAN SINGERS AMONG SUBSCRIBERS VIA THE INTERNET IN THAILAND KAMOLMAS SRIYAPHOM; กมลมาศ ศรียาพรหม; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
2019SATISFACTION WITH SERVICE QUALITY IN PERSONAL FINANCIAL PLANNING BY FINANCIAL INSTITUTIONS RELATED TO CUSTOMER SERVICE USAGE BEHAVIOR TRENDS IN THE BANGKOK METROPOLITAN AREANAPATPORN THANAKISSOOVISIT; นภัทร์พร ธนากิจสุวิสิฐ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18SELECTING  THE  KEY  FEATURES  OF  MOBILE  BANKINGFOR  SMALL  AND  MEDIUM  BANKSMAYUREE CHITCHAROENRUNGROJN; มยุรี จิตเจริญรุ่งโรจน์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREAWICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE MARKETING MIX AND LOYALTY THAT ARE RELATED TO THE TREND OF BUYING BEHAVIOR OF HONDA CIVIC CARS OF HONDA CAR USERS IN BANGKOKJULADIS SURABOTSOPON; จุลดิศ สุรบถโสภณ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18SERVICE MARKETING MIX FACTORS RELATING TO ONLINE FOOD ORDERING BEHAVIORS VIA FOODPANDA OF CUSTOMERS IN BANGKOK AREA VIRIYA JUNTONG; วิริยา จันทร์ทอง; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE MARKETING MIX RELATING TO CONSUMERS’ BEHAVIOR ON AEON CREDIT CARD IN BANGKOK METROPOLITAN AREA  NATTAPON KAEWPLOY; ณัฐพล แก้วพลอย; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
18SERVICE MARKETING MIX, QUALITY OF SERVICE, NURSING HOME CHOOSING BEHAVIOR AND NURSING HOME MANAGEMENT IN BANGKOK METROPOLITAN AREA.RAPEEPAT CHORNSAWAT; ระพีพัฒน์ ช้อนสวัสดิ์; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
14SERVICE QUALITY AFFECTING DECISIONS TO USE DOMESTIC LOW-COST AIRLINES : CASE STUDY OF NOK AIRWERAYA TAYANUWAT; วีรยา ทยานุวัฒน์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE QUALITY AFFECTING THE DECISION TO CHOOSING PET CAFÉ(LITTLE ZOO CAFÉ)NAPHAT SAKDINAKEADTIKUN; ณภัทร ศักดินาเกียรติกุล; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE QUALITY AND SERVICE MARKETING MIX RELATING TO THAI TOURIST’ USAGE SERVICE BEHAVIOR ON RESORTS HOTEL ACCOMMODATION IN HUA HIN DISTRICT,PRACHUAP KHIRI KHAN PROVINCEPAWINEE HANRAK; ภาวิณี หาญรักษ์; NAK GULID; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19SERVICE USAGE SATISFACTION OF  BROADBAND INTERNET WITH FIBER OPTICS IN THE BANGKOK METROPOLITAN AREATIWAPHUN DEEKHUNTOD; ทิวพรรณ ดีขุนทด; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18SOCIAL ENTERPRISE OPERATIONS OF SAN PALANG ENTERPRISE COMPANY LIMITED'S EFFECTING TO PTT GROUP SUSTAINABLILITYCHADAPORN MAHAWONGNANT; ชฎาพร มหาวงศ์นันท์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19SOCIAL MEDIA MARKETING INFLUENCING CHEVROLET CAR PURCHASING DECISIONS VIA THE FACEBOOK PAGES OF CUSTOMERSTHANAPON SOMPRASONG; ธนาพล สมประสงค์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
18SOCIAL NETWORK USAGE BEHAVIOR AND PRESENTATION STYLE OF TOURIST INFORMATION ON DECISIONS TO TRAVEL IN THAILAND BY FOLLOWING UNSEEN TOUR THAILAND FAN PAGE KANCHALITA TANCHAROEN; กัญชลิตา ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
14STRATEGY FORMULATION FOR COMPETITIVE ADVANTAGE OF KTB SECURITIES (THAILAND) PUBLIC COMPANY LIMITED IN BANGKOKPATTARANUN ZUNLAI; ภัทรนันท์ ซุ่นไล้; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society