Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
18ELECTRONIC WORD OF MOUTH, MARKETING MIX ON CUSTOMER PERSPECTIVE AND BRAND EQUITY TOWARD  PROPERTY PERFECT PCL. MIDDLE CLASS CONDOMINIUM PURCHASING DECISIONIN BANGKOK METROPOLISPHAPHATSORN CHAMSAKSIT; พภัสสรณ์ แช่มศักดิ์สิทธิ์; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
19ETHICS CLIMATE, ORGANIZATIONAL CULTURE, AND TRANSFORMATIONAL LEADERSHIP AFFECTING ORGANIZATION COMMITMENT OF GENERATION Y EMPLOYEES OF PRIVATE COMPANIES IN BANGKOK METROPOLISNATTACHARAT CHANCHINNAPAT; ณัฐชรัตน์ จันทร์ชินภัทร; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17EXPECTATION PERCEPTION AND DEVELOPMENT GUIDELINES ON SERVICE QUALITY OF ACADEMIC PROMOTION AND REGISTRATION OFFICE OF SUAN DUSIT UNIVERSITY STUDENTSJEERAWAN BOONPITAK; จีรวรรณ บุญพิทักษ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREAWATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
17EXPECTATIONS AND PERCEPTIONS READY-MADE SOFTWARE SYSTEM MANAGES THE BUSINESS OF EMPLOYEES OF BETAGRO PUBLIC COMPANY LIMITEDPATCHAREE YIBCHAROENPORN; พัชรี หยิบเจริญพร; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19Factor of tourism image affecting the revisiting of tourist behavior in less visited areas in the Nan Province.PORNNAPAT THANAKISSOOVISIT; พรนภัทร์ ธนากิจสุวิสิฐ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECT TO SALESPERSON PERFORMANCE OF MEDICAL REPRESENTATIVE IN THAILANDLEELINTORN WANICHAPUN; ลีลินทร์ธร วนิชพันธุ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING ACCOMMODATION SERVICE USAGE BEHAVIOR  OF THAI TOURISTS IN MUEANG DISTRICT, KANCHANABURI PROVINCECHUTIMON WONGPANYA; ชุติมณฑน์ วงษ์ปัญญา; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
2019FACTORS AFFECTING CONSUMER BUYING BEHAVIOR TRENDS FOR ADIDAS SHOES IN THE BANGKOK METROPOLITAN AREASUPAKRITTANAT YIMYAM; สุปกฤษศ์ฐณัฐ ยิ้มแย้ม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF BIORE FACIAL SUNSCREEN IN THE BANGKOK METROPOLITAN AREAVARITHA RASSAMEEKRITTAPAS; วริฐา รัศมีกฤตภาส; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF FACIAL CLEANSER PRODUCTS FOR SENSITIVE SKIN IN THE BANGKOK METROPOLITAN AREA THANIKORN RASSAMEEKRITAPAS; ฐานิกร รัศมีกฤตภาส; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE FACTORS AFFECTING DECISION MAKING ON ORDERING FOOD VIA THE LINE MAN APPLICATION AMONG CONSUMERS IN BANGKOK METROPOLITAN AREA  SAMANYA USARUEANGJARAT; สมัญญา อุษาเรืองจรัส; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING ORGANIZATIONAL ENGAGEMENT OF EMPLOYEES AT THE SUMMIT LAEMCHABANG AUTO BODY WORKANURADEE RHUTHAITUM; อนุรดี ฤทัยธรรม; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS AFFECTING PERCEPTION OF THE VALUE OF RABIKA COFFEE BRANDOF CONSUMERS IN BANGKOKSUNISA FUENGFUNAWAKIT; สุนิศา เฟื่องฟูนวกิจ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
30FACTORS AFFECTING THE DECISION OF THAI TOURISTS IN SECONDARY CITIESCHONPONLAKRIT RATNARATON; ชลพลกฤต รัตน์นราทร; Jarin Jarusen; จรินทร์ จารุเสน; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS ASSOCIATED WITH BEHAVIORAL TREND OF USING MOBILE PHONE SHOP APPLICATION SERVICES, KASIKORN BANK COMPANY LIMITED (K PLUS SHOP) IN BANGKOK METROPOLIS.LAORKAN SRISAI; ละออคันธ์ ศรีใส; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17THE FACTORS INFLUENCING CUSTOMERS BEHAVIOR IN CHOOSING SERVICE OF LOW COST AIRLINESPILAILUK KRAIRAT; พิไลลักษณ์ ไกรรัตน์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS INFLUENCING INTENTIONS TO RESIGN AMONG EMPLOYEES OF A TEXTILE MANUFACTURER IN NIKHOM PATTHANA, RAYONG   ANGKANA VINES; อังคณา ไวน์ส; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
17FACTORS INFLUENCING INTENTIONS TO USE KRUNGTHAI PROMPTPAY (KTB   PROMPTPAY) AMONG SEVICED USER IN THAILANDWILAWAN PUNNAMWONG; วิลาวัณย์ ปั๋นนามวงค์; INTAKA PIRIYAKUL; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17FACTORS INFLUENCING INVESTMENT BEHAVIOR OF MUSLIMS IN THE BANGKOK METROPOLITAN AREAPARANCHAI CHULTHIRA; ปรัญชัย จุลธีระ; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society