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Showing results 1 to 13 of 13

Issue Date	Title	Author(s)
19	CONTENT MARKETING AND SERVICE MIX ON BRAND LOYALTY TOWARDS MANEE-MEEMORE RESTAURANT	NATTHANIT PRASERTKHONGKAEW; ณัฐนิช ประเสริฐคงแก้ว; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	DIGITAL MARKETING COMMUNICATION AND CUSTOMER JOURNEY MODEL RELATING TO LOYALTY IN ONLINE SHOPPING VIA ROBINSON WEBSITE	WICHAI NORADEE; วิชัย นรดี; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18	FACTORS ASSOCIATED WITH BEHAVIORAL TREND OF USING MOBILE PHONE SHOP APPLICATION SERVICES, KASIKORN BANK COMPANY LIMITED (K PLUS SHOP) IN BANGKOK METROPOLIS.	LAORKAN SRISAI; ละออคันธ์ ศรีใส; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS RELATED TO CONDOMINIUM RENTAL BEHAVIOR IN DINDAENG DISTRICT	WEERAKORN BOONSINSURKH; วีระกร บุญสินสุข; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
27	INTEGRATED MARKETING COMMUNICATION AND TRUST INFLUENCINGCONSUMER BEHAVIOR IN SELECTING RESTAURANT DURINGTHE NEW NORMAL ERA IN BANGKOK	PATIMA KERDNOO; ปฏิมา เกิดหนู; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; varintra@swu.ac.th; varintra@swu.ac.th
18	LIFESTYLE AND SERVICE QUALITY AFFECTING THE BRAND LOYALTY OF CUSTOMERS OF TRAIN NIGHT MARKET RATCHADA	TASAWAN TANCHAROEN; ทสวรรณ ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	MARKETING MIX FROM A CUSTOMER PERSPECTIVE AND TRUST RELATING TO PURCHASING BEHAVIOR OF POMELO CLOTHING BRAND THROUGH ONLINE WEBSITES IN BANGKOK METROPOLITAN AREA	SUTHASINEE ONTO; สุธาสินีย์ อ้นโต; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18	MARKETING MIX IN CONSUMER PERSPECTIVE AND SATISFACTION TOWARDS QUALITY OF SERVICE RELATED TO MINISO BRAND EQUITY OF CONSUMERS IN BANGKOK METROPOLITAN AREA	NUCHRAWIN PHUMIRAT; นุชระวินท์ ภูมิรัตน; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
27	PERCEIVED QUALITY AND SATISFACTION AFFECTING LOYALTYOF KRUNGTHAI NEXT APPLICATION USERS IN BANGKOK	CHIRAPHAT MANEECHOT; จีรภัทร มณีโชติ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; varintra@swu.ac.th; varintra@swu.ac.th
19	THE RELATIONSHIP BETWEEN MARKETING MIX 4C'S AND BRAND EQUITYON CONSUMER BUYING BEHAVIOR OF MALEE 100% FRUIT JUICEIN BANGKOK METROPOLITAN AREA.	MANUSSANUN BOODPROM; มนัสนันท์ บุตรพรม; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19	SERVICE MARKETING MIX AND LOYALTY THAT ARE RELATED TO THE TREND OF BUYING BEHAVIOR OF HONDA CIVIC CARS OF HONDA CAR USERS IN BANGKOK	JULADIS SURABOTSOPON; จุลดิศ สุรบถโสภณ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	SERVICE QUALITY,BRAND IMAGE AND SWITCHING COSTS INFLUENCING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF EXPATRIATESON HEALTH INSURANCE SERVICES IN THAILAND	PATCHARIN AUTAYANSUTI; พัชรินทร์ อุทยานสุทธิ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18	SOCIAL NETWORK USAGE BEHAVIOR AND PRESENTATION STYLE OF TOURIST INFORMATION ON DECISIONS TO TRAVEL IN THAILAND BY FOLLOWING UNSEEN TOUR THAILAND FAN PAGE	KANCHALITA TANCHAROEN; กัญชลิตา ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society

Showing results 1 to 13 of 13