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Issue Date	Title	Author(s)
19	BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA	RUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18	LIFESTYLE AND SERVICE QUALITY AFFECTING THE BRAND LOYALTY OF CUSTOMERS OF TRAIN NIGHT MARKET RATCHADA	TASAWAN TANCHAROEN; ทสวรรณ ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA	NUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14	SERVICE QUALITY AFFECTING DECISIONS TO USE DOMESTIC LOW-COST AIRLINES : CASE STUDY OF NOK AIR	WERAYA TAYANUWAT; วีรยา ทยานุวัฒน์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS INFLUENCING OVERSEAS TRAVEL INSURANCE PURCHASING BEHAVIOR TRENDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	SOMRUTHAI LIKHITKITWOERAKUL; สมฤทัย ลิขิตกิจวรกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
20	EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREA	WATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
30	SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREA	VANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30	MARKETING MIX ON CUSTOMER PERSPECTIVES AND SERVICE QUALITY AFFECTING CONDOMINIUM RENTAL DECISION MAKING IN SAMUTPRAKARN PROVINCE	THANAPHAT SAELEE; ธนพัฒน์ แซ่ลี้; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18	5A MARKETING STRATEGY AND SERVICE QUALITY PERCEPTION OF FOOD DELIVERY SERVICES THROUGH MOBILE APPLICATION FOR CONSUMER IN BANGKOK AREA.	KIRANA HIRUNTHANAKORN; กิรณา หิรัญธนากร; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society