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Issue Date	Title	Author(s)
19	LIFE INSURANCE AND CONSUMER BEHAVIOR VIA THE LAND AND HOUSES BANK IN THE BANGKOK METROPOLITAN AREA	TARNTHIP SUKUNTA; ธารทิพย์ สุกันทะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19	COGNITIVE AND LIFESTYLE INFLUENCING TO SMILE POINT SERVICE USAGE BEHAVIOR OF MUANG THAI SMILE CLUB MEMBER BY MUANG THAI LIFE ASSURANCE IN BANGKOK METROPOLITAN AREA	NATAKARN TANGAMORNSUKSAN; นตกาล ตั้งอมรสุขสันต์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19	BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA	RUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	ATTITUDES, WORD OF MOUTH AND PERCEPTION INFLUENCING CONSUMERS' PURCHASE INTENTIONS THROUGH SHOPEE APPLICATION IN BANGKOK AREA	BOONTANET THOWSAKUL; บุญฐเนตร โถวสกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA.	WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	TRUST, ADVERTISING PERCEPTION OF SOCIAL MEDIA AND QUALITY OF ONLINE APPLICATIONS INFLUENCING  BRAND AWARENESS AND PURCHASING DECISION OF THE ELDERLY ON CONSUMER GOODS  THROUGH ONLINE MOBILE APPLICATIONS IN THE BANGKOK METROPOLITAN AREA	VANVISA SRIVILAS; วรรณวิสา ศรีวิลาศ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	COMPARISION OF THE QUALITY OF PRIVATE HOSPITALS AND PREMIUM CLINICS IN GOVERNMENT HOSPITALS IN THE BANGKOK METROPOLITIAN AREA	THANASUDA LEKDEE; ธนสุดา เหล็กดี; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS INFLUENCING INTENTIONS TO RESIGN AMONG EMPLOYEES OF A TEXTILE MANUFACTURER IN NIKHOM PATTHANA, RAYONG	ANGKANA VINES; อังคณา ไวน์ส; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19	CONTENT MARKETING AND SERVICE MIX ON  BRAND LOYALTY TOWARDS MANEE-MEEMORE  RESTAURANT	NATTHANIT PRASERTKHONGKAEW; ณัฐนิช ประเสริฐคงแก้ว; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20	BRAND ASSOCIATION, LIFESTYLE AND RESPONSE TO BUY COUNTER BRAND AND DRUGSTORE BRAND MAKEUP OF GENERATION Y WOMEN IN BANGKOK	PIMPITCHA AMATYAKUL; พิมพ์พิชชา อมาตยกุล; Shawanluck Kunathikornkit; ชวัลลักษณ์ คุณาธิกรกิจ; Srinakharinwirot University. Faculty of Business Administration for Society
19	STUDY OF THE RELATIONSHIPS BETWEEN MARKETING MIX, LIFESTYLE AND DECISION MAKING BEHAVIOR ON THE PURCHASE OF ORGANIC PRODUCTS FROM SOCIAL ENTERPRISE IN BANGKOK.	AJARIN RUNSEWA; อาจารินทร์ รัญเสวะ; Santi Termprasertsakul; สันติ เติมประเสริฐสกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19	RISK PERCEPTIONS AND TRUST OF CUSTOMERS ASSOCIATED WITH PURCHASING BEHAVIOR OF ONLINE BUSINESS COURSES VIA SOCIAL MEDIA CHANNELS	PASINEE UMROD; ภาสินี อ่ำรอด; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19	THE SURVIVAL OF SMALL CLOTHING RETAILERS IN BANGKOK NIGHT MARKET	THEERAWAT KHAMSING; ธีระวัฒน์ คำสิงห์; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
19	PRODUCT FACTORS RELATED TO CONSUMER BUYING BEHAVIOR OF THAI - DENMARK MILK PRODUCTS IN THE BANGKOK METROPOLITAN AREA	PATTANEE SUEBSAWANG; ภัทร์ธนี สืบสว่าง; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	SERVICE QUALITY AND SERVICE MARKETING MIX RELATING TO THAI TOURIST’ USAGE SERVICE BEHAVIOR ON RESORTS HOTEL ACCOMMODATION IN HUA HIN DISTRICT,PRACHUAP KHIRI KHAN PROVINCE	PAWINEE HANRAK; ภาวิณี หาญรักษ์; NAK GULID; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19	THE LIFESTYLE RELATED TO SATISFACTION WITH THE 7PS SERVICE MARKETING MIX IN CO-WORKING SPACE SERVICES IN THE BANGKOK METROPOLITAN AREA	NATTHA KERDCHUEN; ณัฏฐา เกิดชื่น; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19	LIFESTYLES RELATING TO BUYING BEHAVIOR OF PRUNE AND BERRY BEVERAGE OF "BRAND VITA" AMONG FEMALE CONSUMER IN BANGKOK METROPOLITAN AREA	JIRATAR MONMOAH; จิรฐา มั่นเหมาะ; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19	CONJOINT ANALYSIS IN THE DECISION MAKING OF INDEPENDENT OUTBOUND TRAVELLING OF GENERATION Y TOURISTSIN BANGKOK METROPOLIS	PEEWARA KEATTANONG; ปีวรา เกียรติทนง; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS RELATING TO CONSUMERS PURCHASING BEHAVIOR OF CHARLES AND KEITH IN BANGKOK METROPOLITAN AREA	TIDARATT KEEREEWAN; ธิดารัตน์ คีรีวรรณ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
19	MARKETING MIX FACTORS RELATED WITH THE DECISION BEHAVIOR TO PURCHASE LOW RISE CONDOMINIUM OF PRUKSA REAL ESTATE PUBLIC COMPANY LIMITED.	KOMGRIT KAMOLSIRI; คมกริช กมลศิริ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society