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Issue DateTitleAuthor(s)
17SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREAWICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREAPORNPAILIN SIENGLUMLERT; พรไพลิน เสียงล้ำเลิศ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
30BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREAUNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
21PRODUCT FACTORS AND BRAND VALUES AFFECTING BUYING DECISIONS TOWARD SMART WATCHES AMONG EXERCISE CONSUMERS IN THE BANGKOK METROPOLITAN AREARATTANARUK CHATKAEWWORAWONG; รัตนรักษ์ ฉัตรแก้ววรวงศ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University; Rasita Sangboonnak; รสิตา สังข์บุญนาค; supaporns@swu.ac.th; supaporns@swu.ac.th

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