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Issue DateTitleAuthor(s)
16EMOTIONAL SOFT SKILLS AFFECTING WORK ACHIEVEMENT OF EMPLOYEES AT EGG DIGITALWANNARAT CHUMPUSI; วรรณรัตน์ ชุมภูศรี; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16BRAND EQUITY RELATING TO CONSUMER PURCHASING BEHAVIOR OF CASIO WATCHES IN BANGKOK METROPOLITAN AREASAWITREE PHOPHAMYAI; สาวิตรี โพธิ์ผำใหญ่; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16THE RELATIONSHIP BETWEEN PERCEPTIONS OF SERVICE QUALITY AND SERVICE EFFICIENCY FOR UNDERGRADUATE STUDENTS OF COLLEGE OF SOCIAL COMMUNICATION INNOVATION AT SRINAKHARINWIROT UNIVERSITY PIANG-OR SORNKAEW; เพียงออ ศรแก้ว; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS AFFECTING THE OPERATIONAL EFFICIENCY OF E-DOCUMENT SYSTEMIN THAILAND INSTITUTE OF SCIENTIFIC AND TECHNOLOGY RESEARCHPITCHAYAPHORN PARAWIKHEAWSUTTA; พิชญาย์ภร ปรวิเขียวสุดตา; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17FACTORS INFLUENCING THE INTENTION TO USE RIDE-HAILING APPLICATIONFOR GENERATION-Y IN BANGKOK METROPOLISSORNNARIN LEEHUAD; ศรนรินทร์ หลีฮวด; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
16SERVICE QUALITY,BRAND IMAGE AND SWITCHING COSTS INFLUENCING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY OF EXPATRIATESON HEALTH INSURANCE SERVICES IN THAILAND  PATCHARIN AUTAYANSUTI; พัชรินทร์ อุทยานสุทธิ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS AFFECTING PURCHASING BEHAVIORS AND LOYALTYOF MUJI SHOP' CONSUMERS IN THAILANDPARANEE YAMAQUPTA; ภารณี ยมะคุปต์; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
17THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREAKWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
17A CAUSAL RELATIONSHIP MODEL OF BRAND LOYALTYIN VIDEO STREAMING SERVICE OF GEN Y CONSUMERS IN BANGKOKNATTAWADEE JOKLEK; ณัฐวดี จอกเล็ก; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17LEADERSHIP AND HAPPY ORGANIZATION ASSOCIATED WITH EMPLOYEE COMMITMENT AND WORKING EFFICIENCY OF EMPLOYEES IN CREDIT CARD DIVISION AT BANGKOK BANK PUBLIC COMPANY LIMITED (HEAD OFFICE)   KIATIPONG SIRINIPAWONG; เกียรติพงศ์ ศิรินิภาวงศ์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society