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Issue DateTitleAuthor(s)
19PRODUCT FACTORS AND BRAND VALUES INFLUENCING THE SERVICE USAGE BEHAVIORS OF GENERATION Y CONSUMERS AT THE AFTER YOU CAFE IN THE BANGKOK METROPOLITAN AREA WIJITTRA TOTRONGNISAN; วิจิตรา ต่อตรงนิสาร; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
21INFLUENCE OF BRAND IMAGE AND SATISFACTION TO THE LOYALTY OF ZARA CUSTOMERS IN THE BANGKOK METROPOLITAN AREACHOMPOONUCH SOMBOONPORN; ชมภูนุช สมบูรณ์พร; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
17SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREAWICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19PRODUCT FACTORS, BRAND EQUITY AND CONSUMER BEHAVIOR ON VISTRA SUPPLEMENTS IN THE BANGKOK METROPOLITAN AREAKANNIKA WONGCENT; กรรณิกา วงศ์เซ็นต์; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS AFFECTING OF GEN Y FEMALE ON BUYING BEHAVIOR SOUTH KOREA COSMETIC BRAND IN BANGKOKSUCHADEE CHANAPIM; สุชาดี ชนะพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18ATTITUDE AND BRAND EQUITY RELATED TO CONSUMER USAGE DECISIONS ON LINE TV IN THE BANGKOK METROPOLITAN AREAPICHAYA KOKOBLARP; พิชญา กอกอบลาภ; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society