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Issue DateTitleAuthor(s)
19SERVICE MARKETING MIX AND LOYALTY THAT ARE RELATED TO THE TREND OF BUYING BEHAVIOR OF HONDA CIVIC CARS OF HONDA CAR USERS IN BANGKOKJULADIS SURABOTSOPON; จุลดิศ สุรบถโสภณ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18LIFESTYLE AND SERVICE QUALITY AFFECTING THE BRAND LOYALTY OF CUSTOMERS OF TRAIN NIGHT MARKET RATCHADATASAWAN TANCHAROEN; ทสวรรณ ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
14SERVICE QUALITY AND BRAND IMAGE BENEFITON BRAND LOYALTY TOWARD SAMSUNG MOBILE PHONENATHATHIDA KOVITCHAROENKUL; ณัฏฐธิดา โกวิทเจริญกุล; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX  AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS  IN THE BANGKOK METROPOLITAN AREAMESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16DIGITAL MARKETING COMMUNICATION AND CUSTOMER JOURNEY MODEL RELATING TO LOYALTY IN ONLINE SHOPPING VIA ROBINSON WEBSITEWICHAI NORADEE; วิชัย นรดี; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17A CAUSAL RELATIONSHIP MODEL OF BRAND LOYALTYIN VIDEO STREAMING SERVICE OF GEN Y CONSUMERS IN BANGKOKNATTAWADEE JOKLEK; ณัฐวดี จอกเล็ก; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
27THE INFLUENCE OF HOTEL SERVICE QUALITY AND HOTEL IMAGE ON THE LOYALTY OF GUESTS STAYING AT THREE-STAR HOTELS IN BANGKOK METROPOLITAN AREASAOWAPHAK SRIPAORAYA; เสาวภาคย์ ศรีเปารยะ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
27THE IMAGE OF THONBURI COMMERCIAL COLLEGE, RELATEDTO THE LOYALTY OF VOCATIONAL CERTIFICATE STUDENTS PIMCHANOK SUNGWAN; พิมพ์ชนก สังวาลย์; PICHAI PUSUMPUN; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society
27LOYALTY TOWARDS KRUNGTHAI BANK MORTGAGE LOAN SERVICESOF CUSTOMERS IN BANGKOK METROPOLITAN AREAJANTAKARN TANCHAROEN; จันทกานต์ ตันเจริญ; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society