Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
19IMPACT OF BRAND EQUITY AND INTEGRATED MARKETING COMMUNICATION ON PURCHASING DECISIONS OF CUSTOMERS OF SKIN CARE BEAUTY CLINICS IN THE BANGKOK AREAKANTA JUNGMONGKONKARN; กันตา จังมงคลกาล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
21IMPORTANCE OF WORD-OF- MOUSE THROUGH FACEBOOK AND RELEVANT  PURCHASING BEHAVIOR TRENDS REGARDING FACIAL CREAMS USED BY WORKING WOMEN IN BANGKOKTUDCHAYA CHAIMUANGMOON; ทัชชญา ชัยเมืองมูล; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19INFLUENCE OF EXTENSION THEORY INCLUDING ACCEPTANCE OF TECHNOLOGY USE AND RISK PERCEPTION ON INTENTIONS TO USE TRUE MONEY WALLET SERVICES FOR CUSTOMERS IN BANGKOKPHANNEE BUDYUNG; พรรณี บุตรยัง; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
18THE INFLUENCE OF PERSONAL CHARACTERISTICS, IMAGE AND VALUES TOWARD DECISION MAKING BEHAVIOR OF PURCHASING NIKE SPORTS SHOES OF CYCLIST IN BANGKOK METROPOLISJIRAPAT DIAWTRAKUL; จิรภัทร เดียวตระกูล; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18INFLUENCE OF THE LIFESTYLES OF WORKING PEOPLE AND PURCHASING BEHAVIOR OF BOTTLED MINERAL WATER IN THE BANGKOK METROPOLITAN AREAKITJA UNJIT; กิจจา อุ่นจิตต์; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
14INFLUENCE OF THE SERVICE MARKETING MIX ON THE PURCHASING DECISIONS ON CUSTOMERS OF IKEA PRODUCTS IN THE BANGKOK METROPOLITAN AREASITA BUDKHOD; ศิตา บุตรโคตร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18THE INFLUENCE OF WELFARE AND ORGANIZATIONAL CULTURE RELATED TO EMPLOYEE ENGAGAMENT OF ACADEMIC SUPPORTING IN SRINAKHARINWIROT UNIVERSITY JITPAPORN KETPADIT; จิตภาพร เกษประดิษฐ์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18INFLUENCES OF INNOVATION CHARACTERISTICS TOWARD INNOVATION ADOPTION PROCESS OF KRUNGTHAI NEXT MOBILE APPLICATIONS AMONG USERS IN THE BANGKOK METROPOLITAN AREAPHONLAKARN THINCHAN; พลการ ถิ่นจันทร์; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
18INFLUENCES OF ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT AND HAPPINESS AT WORK TOWARD WORK EFFICIENCY AMONG PRIVATE COMPANY EMPLOYEES IN THE BANGKOK METROPOLITAN AREASIRIKHWAN HONGSUVARNAKUL; สิริขวัญ หงษ์สุวรรณกุล; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
14INFLUENTIAL FACTORS OF ORGANIZATION SELECTION AMONG MEMBERS OF GENERATION Y THROUGH A RECRUITMENT AGENCY IN ASOKE IN THE BANGKOK METROPOLITAN AREAAKHANE THAKOET; อาคเนย์ ถาเกิด; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18INTEGRATED MARKETING COMMUNICATION AND MOTIVATION AFFECTING PURCHASING DECISIONS ON TV HOME SHOPPINGPORNPAT RUEGSAKUNSATAPORN; พรพัฒน์ ฤกษ์สกุลสถาพร; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
19INTEGRATED MARKETING COMMUNICATION AND PRODUCT MIXED FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF HUAWEI SMART PHONES IN THE BANGKOK METROPOLITAN AREATITIMA PONGPANTONG; ฐิติมา พงษ์พานทอง; PAIBOON ARCHARUNKROJ; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17INTEGRATED MARKETING COMMUNICATION FACTORS AFFECTING BUYING DECISION OF CONSUMERS STARBUCK COFFEE IN BANGKOK METROPOLISBUSSARAKUM PETCHJUMRUS; บุศราคัม เพชรจำรัส; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17INTEGRATED MARKETING COMMUNICATION ON IMPULSE BUYING OF DRINKING WATER IN THE BANGKOK METROPOLITAN AREAPREAWRUDEE RUCKPINTUWAT; แพรวฤดี ฤกษ์พินธุวัฒน์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
21INTEGRATED MARKETING COMMUNICATIONS  AND THE BRAND IMAGE THAT AFFECTS TO CONSUMER’S BUYING DESCISION PROCESS  ON HUAWEI SMARTPHONE IN BANGKOK METROPOLITAN AREATHAWAN WATCHARACHAIKUL; ถวัลย์ วัชรชัยกุล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19INTERATED MARKETING COMMUNICATION INFLUENCING CUSTOMER BEHAVIOR FROM QR CODE PAYMENTS AT KASIKORNTHAI BANK IN THE BANGKOK METROPOLITAN AREASALEETHIP BUAPIM; สาลีทิพย์ บัวพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
17JOB PERFORMANCE MOTIVATION ORGANIZATIONAL CULTURE AND SATISFACTION AFFECTING ORGANIZATIONAL LOYALTY OF GENERATION Y OPERATIONAL EMPLOYEES FOR LIMITED PUBLIC COMPANY IN THE BANGKOK METROPOLITAN AREARATCHANEE JUNKAEW; รัชนี จันทร์แก้ว; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
18KEY SUCCESS FACTORS IN EMPLOYEE'S PERFORMANCEOF SOFTWARE PRODUCTION COMPANYWIPAWAN JUNTALERT; วิภาวัลย์ จันทะเลิศ; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
18KNOWLEDGE MANAGEMENT AND ORGANIZATIONAL CLIMATE RELATEDTO ORGANIZATIONAL LEARNING AMONG EMPLOYEESIN PHILLIP SECURITIES (THAILAND) PUBLIC COMPANY LIMITEDCHALATORN SANGTHANOM; ชลาธร แสงถนอม; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19LIFE INSURANCE AND CONSUMER BEHAVIOR VIA THE LAND AND HOUSES BANK IN THE BANGKOK METROPOLITAN AREATARNTHIP SUKUNTA; ธารทิพย์ สุกันทะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society