Browsing by Author Srinakharinwirot University. Faculty of Business Administration for Society

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Issue DateTitleAuthor(s)
19IMPACT OF BRAND EQUITY AND INTEGRATED MARKETING COMMUNICATION ON PURCHASING DECISIONS OF CUSTOMERS OF SKIN CARE BEAUTY CLINICS IN THE BANGKOK AREAKANTA JUNGMONGKONKARN; กันตา จังมงคลกาล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
21IMPORTANCE OF WORD-OF- MOUSE THROUGH FACEBOOK AND RELEVANT  PURCHASING BEHAVIOR TRENDS REGARDING FACIAL CREAMS USED BY WORKING WOMEN IN BANGKOKTUDCHAYA CHAIMUANGMOON; ทัชชญา ชัยเมืองมูล; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19INFLUENCE OF EXTENSION THEORY INCLUDING ACCEPTANCE OF TECHNOLOGY USE AND RISK PERCEPTION ON INTENTIONS TO USE TRUE MONEY WALLET SERVICES FOR CUSTOMERS IN BANGKOKPHANNEE BUDYUNG; พรรณี บุตรยัง; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
19INTEGRATED MARKETING COMMUNICATION AND PRODUCT MIXED FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR OF HUAWEI SMART PHONES IN THE BANGKOK METROPOLITAN AREATITIMA PONGPANTONG; ฐิติมา พงษ์พานทอง; PAIBOON ARCHARUNKROJ; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
17INTEGRATED MARKETING COMMUNICATION FACTORS AFFECTING BUYING DECISION OF CONSUMERS STARBUCK COFFEE IN BANGKOK METROPOLISBUSSARAKUM PETCHJUMRUS; บุศราคัม เพชรจำรัส; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17INTEGRATED MARKETING COMMUNICATION ON IMPULSE BUYING OF DRINKING WATER IN THE BANGKOK METROPOLITAN AREAPREAWRUDEE RUCKPINTUWAT; แพรวฤดี ฤกษ์พินธุวัฒน์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
21INTEGRATED MARKETING COMMUNICATIONS  AND THE BRAND IMAGE THAT AFFECTS TO CONSUMER’S BUYING DESCISION PROCESS  ON HUAWEI SMARTPHONE IN BANGKOK METROPOLITAN AREATHAWAN WATCHARACHAIKUL; ถวัลย์ วัชรชัยกุล; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19INTERATED MARKETING COMMUNICATION INFLUENCING CUSTOMER BEHAVIOR FROM QR CODE PAYMENTS AT KASIKORNTHAI BANK IN THE BANGKOK METROPOLITAN AREASALEETHIP BUAPIM; สาลีทิพย์ บัวพิมพ์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
17JOB PERFORMANCE MOTIVATION ORGANIZATIONAL CULTURE AND SATISFACTION AFFECTING ORGANIZATIONAL LOYALTY OF GENERATION Y OPERATIONAL EMPLOYEES FOR LIMITED PUBLIC COMPANY IN THE BANGKOK METROPOLITAN AREARATCHANEE JUNKAEW; รัชนี จันทร์แก้ว; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
19LIFE INSURANCE AND CONSUMER BEHAVIOR VIA THE LAND AND HOUSES BANK IN THE BANGKOK METROPOLITAN AREATARNTHIP SUKUNTA; ธารทิพย์ สุกันทะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19THE LIFESTYLE RELATED TO SATISFACTION WITH THE 7PS SERVICE MARKETING MIX IN CO-WORKING SPACE SERVICES IN THE BANGKOK METROPOLITAN AREANATTHA KERDCHUEN; ณัฏฐา เกิดชื่น; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19LIFESTYLES RELATING TO BUYING BEHAVIOR OF PRUNE AND BERRY BEVERAGE OF "BRAND VITA" AMONG FEMALE CONSUMER IN BANGKOK METROPOLITAN AREAJIRATAR MONMOAH; จิรฐา มั่นเหมาะ; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX 4Es AND MOTIVATION AFFECTING THE DECISIONS OF THAI TOURISTS ON TRAVELING IN THE BANGKOK METROPOLITAN AREAINTOUCH OEUSOONTHORNWATTANA; อินทัช เอื้อสุนทรวัฒนา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
17MARKETING MIX FACTORS AFFECTING DECISIONS TO PURCHASE FOOD FRANCHISE BUSINESS IN THE BANGKOK METROPOLITAN AREASASIPIM PHUANGSUKEE; ศศิพิมพ์ พ่วงสุขี; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
17MARKETING MIX FACTORS AND LIFESTYLES INFLUENCING THE PURCHASE BEHAVIOR OF ORGANIC VEGETABLES OF CONSUMERS IN BANGKOKDONGKMON PETPAPUN; ดวงกมล เพชรประพันธ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX FACTORS RELATED WITH THE DECISION BEHAVIOR TO PURCHASE LOW RISE CONDOMINIUM OF PRUKSA REAL ESTATE PUBLIC COMPANY LIMITED.KOMGRIT KAMOLSIRI; คมกริช กมลศิริ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
20MARKETING MIX ON THE PERSPECTIVE OF CUSTOMER RELATED THE PURCHASING INTENTION OF WORKING-AGE EMPLOYEES VIA ELECTRONIC COMMERCE WEBSITES FOR CONSUMER PRODUCTS IN THE BANGKOK METROPOLITANPATHUMPORN CHINNAWONG; ปทุมพร ชินวงค์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIXS AND SERVICE QUALITY TOWARD CONSUMER BEHAVIOR TREND IN TESCO LOTUS IN BANGKOK METROPOLITAN AREATHANCHANOK KRISAMUT; ธันย์ชนก ไกรสมุทร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX RELATED WITH HERBAL BALM BUYING BEHAVIOROF CHINESE TOURISTSNICHA THEERATAWATKUL; ณิชา ธีรธวัชกุล; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
15MODEL OF SERVICE QUALITY FOR  THE  PEARL MILK TEA  BEVERAGE  BUSINESS  FOR GENERATION Y  IN BANGKOK.PAWEENA PANITCHAIKUL; ปวีณา พานิชชัยกุล; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society