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Issue DateTitleAuthor(s)
185A MARKETING STRATEGY AND SERVICE QUALITY PERCEPTION OF FOOD DELIVERY SERVICES THROUGH MOBILE APPLICATION FOR CONSUMER IN BANGKOK AREA.KIRANA HIRUNTHANAKORN; กิรณา หิรัญธนากร; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
2019ANALYSIS OF SCHOOL CULTURE IN SCHOOLS UNDER THE ADMINISTRATION OF THE BANGKOK METROPOLITAN AREA: MULTI-CASE STUDY OF THE EXCELLENT SCHOOLS IN THE EXTERNAL QUALITY ASSESSMENTTANAWOOT SINGSATID; ธนาวุฒิ สิงห์สถิตย์; Ittipaat Suwatanpornkool; อิทธิพัทธ์ สุวทันพรกูล; Srinakharinwirot University. Faculty of Education
19ATTITUDES, WORD OF MOUTH AND PERCEPTION INFLUENCING CONSUMERS' PURCHASE INTENTIONS THROUGH SHOPEE APPLICATION IN BANGKOK AREABOONTANET THOWSAKUL; บุญฐเนตร โถวสกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14DECISION MAKING IN PURCHASING HIGH-RISE CONDOMINIUM ALONG SKYTRAIN AND SUBWAY LINES OF CUSTOMERS IN BANGKOK METROPOLITAN AREAPREEDIWAT KHOPHAKJIRAROJ; ปรีดิวัฒน์ ก่อภัคจิรโรจน์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
27FACTORS AFFECTING CONSUMERS' INVESTMENT INTENTION AND TENDENCY OF USAGE SERVICE ON ROBO-ADVISOR IN BANGKOK METROPOLITAN AREAPERAWAT NUDSOONGVONG; พีรวัส นัดสูงวงศ์; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University; Nak Gulid; ณักษ์ กุลิสร์; aphirak@swu.ac.th; aphirak@swu.ac.th
14FACTORS AFFECTING LOYALTY AND CUSTOMER PERCEIVED VALUEAT COFFEE SHOPS OPERATED BY THE HEARING IMPAIREDIN BANGKOK AREA AND MUNICIPALITIESTANATCHAPORN JINDA; ธนัชพร จินดา; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS AFFECTING THE DECISION TO BUY ELECTRIC CARS BRAND FOMM ONE IN BANGKOKPARADORN TUNKAEW; ภราดร ตุ่นแก้ว; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING DECISION-MAKING ON BOOKING ACCOMMODATIONS VIA AIRBNB AMONG EMPLOYEES WORKING IN THE BANGKOK METROPOLITAN AREAWISANU IMKUMNERD; วิษณุ อิ่มกำเหนิด; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING WORKING AGE PERSONSOF BUYING DECISION ON PRODUCT FOR TAX INCOME DEDUCTIONIN BANGKOK METROPOLITAN AREABHANUPAN THONGMA; ภาณุพันธ์ ทองมา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
17FACTORS RELATED TO USING SOCIAL MEDIA BEHAVIOR AND MEDIA LITERACY IN UNIVERSITIES IN BANGKOK METROPOLITAN AREAKRODSHAGORN BOONYAPITRUKSAGOON; กชกร บุญยพิทักษ์สกุล; Pitchayanee Poonpol; พิชญาณี พูนพล; Srinakharinwirot University. INSTITUTE OF RESEARCH IN BEHAVIORAL SCIENCE
16INFLUENCE FACTOR OF BRAND COLLOBORATION SNEAKERS ON THE PURCHASING BEHAVIOR OF CONSUMERS IN THE BANGKOK METROPOLITAN AREAWATANEE CHANTAPO; เวธนี จันทาโภ; Pichai Pusumpun; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society
18INFLUENCES OF INNOVATION CHARACTERISTICS TOWARD INNOVATION ADOPTION PROCESS OF KRUNGTHAI NEXT MOBILE APPLICATIONS AMONG USERS IN THE BANGKOK METROPOLITAN AREAPHONLAKARN THINCHAN; พลการ ถิ่นจันทร์; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
18INFLUENCES OF ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT AND HAPPINESS AT WORK TOWARD WORK EFFICIENCY AMONG PRIVATE COMPANY EMPLOYEES IN THE BANGKOK METROPOLITAN AREASIRIKHWAN HONGSUVARNAKUL; สิริขวัญ หงษ์สุวรรณกุล; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
14INFLUENTIAL FACTORS OF ORGANIZATION SELECTION AMONG MEMBERS OF GENERATION Y THROUGH A RECRUITMENT AGENCY IN ASOKE IN THE BANGKOK METROPOLITAN AREAAKHANE THAKOET; อาคเนย์ ถาเกิด; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19THE LIFESTYLE RELATED TO SATISFACTION WITH THE 7PS SERVICE MARKETING MIX IN CO-WORKING SPACE SERVICES IN THE BANGKOK METROPOLITAN AREANATTHA KERDCHUEN; ณัฏฐา เกิดชื่น; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
19PRODUCT FACTORS, BRAND EQUITY AND CONSUMER BEHAVIOR ON VISTRA SUPPLEMENTS IN THE BANGKOK METROPOLITAN AREAKANNIKA WONGCENT; กรรณิกา วงศ์เซ็นต์; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
14QUALITY OF LIFE AND ORGANIZATIONAL COMMITMENT RELATED TO THE WORKING EFFICIENCY OF EMPLOYEES IN THE TEXTILE INDUSTRY IN THE BANGKOK METROPOLITAN AREAWIPA AUMGIUD; วิภา อ่ำกลัด; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
27SERVICE QUALITY AND THAILAND POST IMAGE INFLUENCING SERVICE DECISION MAKING OF THAILAND POST IN BANGKOKSUPAPICH SIMAJARN; ศุภาพิชญ์ สิมาจารย์; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University; Rasita Sangboonnak; รสิตา สังข์บุญนาค; supaporns@swu.ac.th; supaporns@swu.ac.th
14TECHNOLOGY ACCEPTANCE, ONLINE CONSUMER BEHAVIOR, AND RISK PERCEPTION RELATED TO DECISION-MAKING ON USING  CRYPTOCURRENCY AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREAPRADTANAARALI MOHAMMAD AL-QURAISH; ปรารถนาอารี มูฮัมหมัดอัลโคลเลซ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society