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Issue DateTitleAuthor(s)
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREANUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER  BUYING DECISIONS ON KOHLER BRAND SANITARY WARE VIA RETAIL STORE IN THE BANGKOK METROPOLITAN AREARUNGWIT NATTHAYAPAN; รุ่งวิทย์ ณัฐทยาพันธุ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18ELECTRONIC WORD OF MOUTH, MARKETING MIX ON CUSTOMER PERSPECTIVE AND BRAND EQUITY TOWARD  PROPERTY PERFECT PCL. MIDDLE CLASS CONDOMINIUM PURCHASING DECISIONIN BANGKOK METROPOLISPHAPHATSORN CHAMSAKSIT; พภัสสรณ์ แช่มศักดิ์สิทธิ์; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
18MARKETING MIX IN CONSUMER PERSPECTIVE AND SATISFACTION TOWARDS QUALITY OF SERVICE RELATED TO MINISO BRAND EQUITY OF CONSUMERS IN BANGKOK METROPOLITAN AREANUCHRAWIN PHUMIRAT; นุชระวินท์ ภูมิรัตน; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS AFFECTING PURCHASING DECISION SAMSONITE THROUGH E-MARKETPLACEARPHICHA PHIPATSHUNTA; อภิชา พิพัฒศุนธา; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
16RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER’S PURCHASING BEHAVIOR TREND OF PIECE OF MIND’S WEARING APPAREL ON INSTAGRAMCHANYA WICHAYAMETAKUL; ชัญญา วิชญเมธากุล; Paiboon Archarungroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16BRAND EQUITY RELATING TO CONSUMER PURCHASING BEHAVIOR OF CASIO WATCHES IN BANGKOK METROPOLITAN AREASAWITREE PHOPHAMYAI; สาวิตรี โพธิ์ผำใหญ่; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREAKWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
17SERVICE MARKETING MIX AND BRAND EQUITY INFLUENCING THE POST PURCHASE BEHAVIOR OF CONSUMERS OF ORGANIC PRODUCTS AT THE ALL ABOUT YOU SHOP IN THE BANGKOK METROPOLITAN AREAPATCHARAPA CHERNKWANSRI; พัชราภา เชิญขวัญศรี; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society