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Browsing by Subject Brand Equity
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Showing results 1 to 10 of 10
Issue Date
Title
Author(s)
18
ATTITUDE AND BRAND EQUITY RELATED TO CONSUMER USAGE DECISIONS ON LINE TV IN THE BANGKOK METROPOLITAN AREA
PICHAYA KOKOBLARP
;
พิชญา กอกอบลาภ
;
Kulachet Mongkol
;
กุลเชษฐ์ มงคล
;
Srinakharinwirot University. Faculty of Business Administration for Society
15
BRAND EQUITY AND MARKETING MIX AFFECTING CONSUMER BEHAVIOR TREND ON WATSONS HOUSEBRAND IN BANGKOK METROPOLITAN AREA
CHUTIMA PREECHATHAMRAT
;
ชุติมา ปรีชาธรรมรัช
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
Srinakharinwirot University. Faculty of Business Administration for Society
17
BRAND EQUITY AND PRODUCT COMPONENT THAT RELATED TO CONSUMER PURCHASING BEHAVIOR OF RAY BAN SUNGLASSES IN THE BANGKOK METROPOLITAN
PIMPISA ASAWASUPHACHAI
;
พิมพิศา อัศวศุภชัย
;
Nattaya Praditsuwan
;
ณัฐยา ประดิษฐสุวรรณ
;
Srinakharinwirot University. Faculty of Business Administration for Society
18
BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA
KRITTIN BUANNOK
;
กฤติน บ้วนนอก
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
Srinakharinwirot University. Faculty of Business Administration for Society
14
BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF SAMSONITE LUGGAGE IN THE BANGKOK METROPOLITAN AREA
PORNPAILIN SIENGLUMLERT
;
พรไพลิน เสียงล้ำเลิศ
;
Atchareeya Saknarong
;
อัจฉรียา ศักดิ์นรงค์
;
Srinakharinwirot University. Faculty of Business Administration for Society
14
FACTORS AFFECTING OF GEN Y FEMALE ON BUYING BEHAVIOR SOUTH KOREA COSMETIC BRAND IN BANGKOK
SUCHADEE CHANAPIM
;
สุชาดี ชนะพิมพ์
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
Srinakharinwirot University. Faculty of Business Administration for Society
19
FACTORS AFFECTING THE PURCHASING DECISIONS OF SAVINGS LIFE INSURANCE MUANG THAI LIFE ASSURANCE PUBLIC COMPANY LIMITED AMONG CONSUMERS IN BANGKOK. AFTER THE COVID-19 SITUATION
PUNWORAWAT ROIPORNKASEMSUK
;
ปุณวรวัฒน์ ร้อยพรเกษมสุข
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
Srinakharinwirot University
;
Rasita Sangboonnak
;
รสิตา สังข์บุญนาค
;
supaporns@swu.ac.th
;
supaporns@swu.ac.th
21
PERSONALITY TRAITS OF CONSUMERS AND BRAND EQUITY THAT RELATE TO CUSTOMER BEHAVIOR FOR 7-ELEVEN IN THE BANGKOK METROPOLITAN AREA
RUJIRA PANKLAD
;
รุจิรา ปานกลัด
;
SEDTAWAT PROMMASIT
;
เศรษฐวัสภุ์ พรมสิทธิ์
;
Srinakharinwirot University. Faculty of Business Administration for Society
19
PRODUCT FACTORS, BRAND EQUITY AND CONSUMER BEHAVIOR ON VISTRA SUPPLEMENTS IN THE BANGKOK METROPOLITAN AREA
KANNIKA WONGCENT
;
กรรณิกา วงศ์เซ็นต์
;
Supinya Yansomboon
;
ศุภิณญา ญาณสมบูรณ์
;
Srinakharinwirot University. Faculty of Business Administration for Society
21
THE SUSTAINABLE MARKETING OF ORGANIZATIONS, BRAND EQUITY AND INTEGRATED MARKETING COMMUNICATIONS RELATED TO BUYING DECISIONS ON Nestlé FOOD AND BEVERAGE OF WORKERS IN THE BANGKOK METROPOLITAN AREA
LAKKANAWAN VIMONMAT
;
ลักขณาวรรณ วิมลมาศ
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
wasan@swu.ac.th
;
wasan@swu.ac.th