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Showing results 1 to 7 of 7

Issue Date	Title	Author(s)
19	BRAND EQUITY, PERCEPTION FACTORS, INFLUENCERS ON SOCIAL MEDIA INFLUENCING PURCHASING DECISION AND THE BRAND LOYALTY OF PHUKET TOURISTS.	PHONPHEN SRATHONGKLAT; พรเพ็ญ สระทองกลัด; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; wasan@swu.ac.th; wasan@swu.ac.th
21	CONTENT ON BILLBOARDS IN THE BTS SKY TRAIN INFLUENCING ON CONSUMERS' PERCEPTION AND RECOGNITION IN BANGKOK	NATNICHA POOMPOUNG; ณัฏฐ์ณิชา พุ่มพวง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Social Sciences
16	ELECTRONIC WORD OF MOUTH, PERCEPTION OF PRODUCT ATTRIBUTES AND CUSTOMERS’ PURCHASE INTENTION OF SAMSUNG FOLDABLE SMARTPHONE	RATTANAPORN YODTHONG; รัตนาภรณ์ ยอดทอง; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; supinyad@swu.ac.th; supinyad@swu.ac.th
20	EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARD SERVICE QUALITY AND SERVICE USAGE BEHAVIOR OF MOTORCYCLE TAXI USERS IN THE BANGKOK METROPOLITAN AREA	WATCHARAPON TIPSUWANPORN; วัชรพล ทิพย์สุวรรณพร; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE FACTORS OF PERCEPTION OF ORGANIZATIONAL CULTUREAND KNOWLEDGE MANAGEMENT RALATED TO THE OPERATIONAL EFFICIENCYOF A STATE BANK EMPLOYEES	PONANONG PUSUWAN; พรอนงค์ ภู่สุวรรณ์; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE RELATIONSHIP BETWEEN PERCEPTIONS OF SERVICE QUALITY AND SERVICE EFFICIENCY FOR UNDERGRADUATE STUDENTS OF COLLEGE OF SOCIAL COMMUNICATION INNOVATION AT SRINAKHARINWIROT UNIVERSITY	PIANG-OR SORNKAEW; เพียงออ ศรแก้ว; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
8	RELATIOSHIPS BETWEEN PERCIEVED SERVICE QUALITY, PERCEPTION,BEHAVIORAL INTENTION TOWARD TOURIST ATTRACTIONS MUSEUM IN NAKHONPHATHOM	TANADECH MAHACHIRAPHAT; ธนเดช มหาจิราภัทร์; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; nattapatm@swu.ac.th; nattapatm@swu.ac.th

Showing results 1 to 7 of 7