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Issue DateTitleAuthor(s)
19CONJOINT ANALYSIS IN THE DECISION MAKING OF LISTENING MUSIC STREAMING OF GENERATION Z IN BANGKOK METROPOLISKANOK LERTVILAIKUNNATEE; กนก เลิศวิไลกุลนที; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND  SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
15MOTIVATION, PERCEPTION OF GOVERNMENT POLICY, PUBLIC RELATIONS AND TOURISM IMAGE INFLUENCING THE TRAVELLING DECISIONS ON  CULTURAL TOURISM IN ANGTHONG PROVINCECHAVAKORN SRIRACHA; ชวกร ศรีราชา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING DECISION-MAKING ON BOOKING ACCOMMODATIONS VIA AIRBNB AMONG EMPLOYEES WORKING IN THE BANGKOK METROPOLITAN AREAWISANU IMKUMNERD; วิษณุ อิ่มกำเหนิด; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18SOCIAL NETWORK USAGE BEHAVIOR AND PRESENTATION STYLE OF TOURIST INFORMATION ON DECISIONS TO TRAVEL IN THAILAND BY FOLLOWING UNSEEN TOUR THAILAND FAN PAGE KANCHALITA TANCHAROEN; กัญชลิตา ตันเจริญ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING TO CONSUMER  DECISIONS IN PROMPTPAY (PAYMENT) SERVICE IN BANGKOK NATCHAYA HONGSAENG; ณัฎฐ์ชญา ห้องแซง; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
15FACTORS INFLUENCING INVESTMENT DECISIONS ON LONG TERM EQUITY FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA SIRISOPA THUNGKUMKAEW; ศิริโสภา ถุงคำแก้ว; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14TECHNOLOGY ACCEPTANCE, ONLINE CONSUMER BEHAVIOR, AND RISK PERCEPTION RELATED TO DECISION-MAKING ON USING  CRYPTOCURRENCY AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREAPRADTANAARALI MOHAMMAD AL-QURAISH; ปรารถนาอารี มูฮัมหมัดอัลโคลเลซ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society