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Issue Date	Title	Author(s)
14	MARKETING MIX ON CUSTOMER PERSPECTIVE AND TECHNOLOGY ACCEPTANCE INFLUENCING CONSUMERS TENDENCY IN PURCHASING GOODS FROM VENDING MACHINE IN THE BANGKOK METROPOLITAN AREA	DUSANEE JANGPONG; ดุษณี แจ้งพงษ์; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
14	INTEGRATED MARKETING COMMUNICATION AND BRAND AWARENESSAFFECTING CONSUMER'S BUYING DECISION BEHAVIOR TENDENCYOF MITSUBISHI ELECTRIC AIR-CONDITIONER IN BANGKOK METROPOLITAN AREA	TIP-AREE LALIT-URAI; ทิพย์อารี ลลิตอุไร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	SERVICE QUALITY AND BRAND IMAGE BENEFITON BRAND LOYALTY TOWARD SAMSUNG MOBILE PHONE	NATHATHIDA KOVITCHAROENKUL; ณัฏฐธิดา โกวิทเจริญกุล; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14	THE EFFECTS OF ORGANIZATION COMUNICATION AND CULTURE AFFECTINGTO THE WORKLOAD ADOPTION IN ACCOUNTING STAFFOF A RETAIL COMPANY IN THAILAND	SOPIDA PANTHAMORA; โสภิดา ปัณฑโมรา; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
14	MARKETING MIX AND MOTIVATION INFLUENCING DECISION-MAKING AMONG MEMBERS OF GENERATION Y IN CHOOSING A FITNESS CENTER IN THE BANGKOK METROPOLITAN AREA	ARIYA AMORNKHAJORNDECH; อาริยา อมรขจรเดช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14	INTEGRATED MARKETING COMMUNICATION STRATEGY VIA MUSIC ACTIVITIESBY GOVERNMENT SAVINGS BANK	ARAYUT YUTITHAM; อารยุฒม์ ยุติธรรม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	INTENTION TO TELL THE ACCOUNTING DEPARTMENT WORKFROM ANYWHERE WORK MODEL TO BRING CLOSE PEOPLETO WORK IN LARGE RETAIL COMPANIES IN SATHORN AREA	SAOWALAK DEENOI; เสาวลักษณ์ ดีน้อย; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	THE OPERATION OF STRATEGIES ADOPTION ON SOCIAL MEDIA USE OF PUBLIC UNIVERSITY LIBRARIES	RATTIYAKORN SALEEPALIN; รัตติยากร สาลีผลิน; Sasipimol Prapinpongsakorn; ศศิพิมล ประพินพงศกร; Srinakharinwirot University. Faculty of Humanities
16	INFORMATION-SEEKING BEHAVIORS OF THAI GENERATION Y TOURISTS	PIYADA DAOLOMCHAN; ปิยะดา ดาวล้อมจันทร์; Sasipimol Prapinpongsakorn; ศศิพิมล ประพินพงศกร; Srinakharinwirot University. Faculty of Humanities
16	DIGITAL READING BEHAVIOR OF UNDERGRADUATE STUDENTS IN PUBLIC UNIVERSITIES	KANOKPORN SITTICHAIWORABUTR; กนกพร สิทธิชัยวรบุตร; Sasipimol Prapinpongsakorn; ศศิพิมล ประพินพงศกร; Srinakharinwirot University. Faculty of Humanities