THE MARKETING STRATEGIES OF INHALER AMONG CHINESE CONSUMER

Abstract

This research examined the marketing strategies of Thai inhalers among Chinese consumers, focusing on their increasing popularity and acceptance. It analyzed how Thai inhaler brands effectively position themselves and attract Chinese consumers through targeted strategies. Key findings revealed that these brands utilized social media for influencer marketing, leveragedd cross-border e-commerce for product availability, and promoted natural, health-focused brand images. Compelling brand stories and cultural alignment further enhanced their appeal. However, challenges such as rising competition and changing consumer demands persisted. The research recommends that Thai inhaler brands prioritize localized innovations, improve customer experiences, and build sustainable brand value to strengthen their market presence in China.

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