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Issue Date	Title	Author(s)
17	PARTICIPATION BEHAVIOR IN ELECTRICAL ENERGY SAVING AMONG EMPLOYEES AT THE HIGHER EDUCATION INSTITUTIONS IN BANGKOK	NAWAPHON TARACHEWIN; นวพล ธาราชีวิน; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
17	MARKETING MIX FACTORS AFFECTING DECISIONS TO PURCHASE FOOD FRANCHISE BUSINESS IN THE BANGKOK METROPOLITAN AREA	SASIPIM PHUANGSUKEE; ศศิพิมพ์ พ่วงสุขี; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
17	JOB PERFORMANCE MOTIVATION ORGANIZATIONAL CULTURE AND SATISFACTION AFFECTING ORGANIZATIONAL LOYALTY OF GENERATION Y OPERATIONAL EMPLOYEES FOR LIMITED PUBLIC COMPANY IN THE BANGKOK METROPOLITAN AREA	RATCHANEE JUNKAEW; รัชนี จันทร์แก้ว; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS RELATED TO SERVICE USAGE DECISIONS ON MOBILE BANKING APPLICATIONS OF THE TOP FIVE BANKS FOR THE BABY BOOMER GENERATION	KARN KULVITNARAKORN; กาญจน์ กุลวิทย์นรากรณ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
21	FACTORS EFFECTING OF CUSTOMER USAGE BEHAVIOR OF KERRY EXPRESS IN BANGKOK AND METROPOLITAN REGION AREA	KATANCHALEE TANKAMRAT; กตัญชลี ตันแขมรัตน์; PAIBOON ARCHARUNKROJ; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Social Sciences
21	INFLUENCE OF BRAND IMAGE AND SATISFACTION TO THE LOYALTY OF ZARA CUSTOMERS IN THE BANGKOK METROPOLITAN AREA	CHOMPOONUCH SOMBOONPORN; ชมภูนุช สมบูรณ์พร; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
21	CONSUMERS’ ATTITUDE ON PRODUCT, MOTIVATION AND SATISFACTION IN CHILLED READY MEAL FOOD AT BANGKOK METROPOLIS	KRISSANA MANPRAGOB; กฤษณา หมั่นประกอบ; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Social Sciences
17	RELATIONSHIP BETWEEN THE TRANSFORMATIONAL LEADERSHIP AND ORGANIZATION CLIMATE AMONG INNOVATIVE SALES WORK BEHAVIOR OF EMPLOYEES IN FINANACIAL INSTITUTIONS PROVIDING AUTO LOANS IN THE BANGKOK METROPOLITAN AREA	RUTSARUN YIPPRUCKTONG; รัฐศรัณย์ หยิบพฤกษ์ทอง; SEDTAWAT PROMMASIT; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS INFLUENCING INVESTMENT BEHAVIOR OF MUSLIMS IN THE BANGKOK METROPOLITAN AREA	PARANCHAI CHULTHIRA; ปรัญชัย จุลธีระ; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
17	SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREA	WICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17	THE FACTORS INFLUENCING CUSTOMERS BEHAVIOR IN CHOOSING SERVICE OF LOW COST AIRLINES	PILAILUK KRAIRAT; พิไลลักษณ์ ไกรรัตน์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS INFLUENCING INTENTIONS TO USE KRUNGTHAI PROMPTPAY (KTB   PROMPTPAY) AMONG SEVICED USER IN THAILAND	WILAWAN PUNNAMWONG; วิลาวัณย์ ปั๋นนามวงค์; INTAKA PIRIYAKUL; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17	MARKETING MIX FACTORS AND LIFESTYLES INFLUENCING THE PURCHASE BEHAVIOR OF ORGANIC VEGETABLES OF CONSUMERS IN BANGKOK	DONGKMON PETPAPUN; ดวงกมล เพชรประพันธ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17	CUSTOMER’S SERVICE USAGE BEHAVIOR AT SMEs COFFEE SHOP IN BANGKOK METROPOLITAN AREA	BUDSAYARAK NUGSEANG; บุษญารักษ์ นักเสียง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17	INTEGRATED MARKETING COMMUNICATION FACTORS AFFECTING BUYING DECISION OF CONSUMERS STARBUCK COFFEE IN BANGKOK METROPOLIS	BUSSARAKUM PETCHJUMRUS; บุศราคัม เพชรจำรัส; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17	EXPECTATION PERCEPTION AND DEVELOPMENT GUIDELINES ON SERVICE QUALITY OF ACADEMIC PROMOTION AND REGISTRATION OFFICE OF SUAN DUSIT UNIVERSITY STUDENTS	JEERAWAN BOONPITAK; จีรวรรณ บุญพิทักษ์; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society