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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
Faculty of Business administration for society
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Issue Date
Title
Author(s)
19
BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA
RUETHAIRIT THONGKRONBOONYAWAT
;
ฤทัยริทธิ์ ทองกรบุณยวัทน์
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
18
BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA
NUTCHAR SEREEWATTANA
;
ณัฐฌา เสรีวัฒนา
;
Wasan Sakulkijkarn
;
วสันต์ สกุลกิจกาญจน์
;
Srinakharinwirot University. Faculty of Business Administration for Society
16
BRAND EQUITY AND SERVICE QUALITY AFFECTING SERVICE USAGE DECISIONS AT CAFÉ AMAZON IN THE BANGKOK METROPOLITAN AREA
JIRATCHA PONLAMUANG
;
จิรัฌชา พลเมือง
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
Srinakharinwirot University
;
Supada Sirikutta
;
สุพาดา สิริกุตตา
;
supadas@swu.ac.th
;
supadas@swu.ac.th
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Subject
2
คุณค่าตราสินค้า
2
คุณภาพการบริการ
1
Administrative and support servic...
1
Brand image
1
Brand loyalty
1
Brand royalty
1
Café Amazon
1
Decision-Making
1
Marketing and advertising
1
Satisfaction
.
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