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Issue DateTitleAuthor(s)
19BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREARUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA. WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
2019SATISFACTION WITH SERVICE QUALITY IN PERSONAL FINANCIAL PLANNING BY FINANCIAL INSTITUTIONS RELATED TO CUSTOMER SERVICE USAGE BEHAVIOR TRENDS IN THE BANGKOK METROPOLITAN AREANAPATPORN THANAKISSOOVISIT; นภัทร์พร ธนากิจสุวิสิฐ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18MOTIVATION AND ORGANIZATIONAL CULTURE ASSOCIATEDWITH WORKING EFFICIENCY AND SATISFACTION OF EMPLOYEESIN BANK OF AYUDHYA PUBLIC COMPANY LIMITED (HEAD OFFICE)SARUNTORN TUNTIPARAKUL; ศรัณญ์ธร ตันติปาลกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16REPUTATION AND SATISFACTION INFLUENCING ON STUDENTS' ORGANIZATIONAL LOYALTY IN COLLEGE OF SOCIAL COMMUNICATION INNOVATIONAT SRINAKHARINWIROT UNIVERSITYUBONWAN BOONBUMRUNG; อุบลวรรณ บุญบำรุง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
18BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX  AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS  IN THE BANGKOK METROPOLITAN AREAMESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
17THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREAKWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
27MARKETING MIX FACTORS (7Ps) AFFECTING SATIFACTION USING DONGKI MALL SHOPPING CENTER THONGLORKRITSALUCK CHUMDOKPAI; กฤษลักษณ์ ชุ่มดอกไพร; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
27PERCEIVED QUALITY AND SATISFACTION AFFECTING LOYALTYOF KRUNGTHAI NEXT APPLICATION USERS IN BANGKOKCHIRAPHAT MANEECHOT; จีรภัทร มณีโชติ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; varintra@swu.ac.th; varintra@swu.ac.th
27FACTORS INFLUENCING THE MANAGEMENT SATISFACTION IN A PROPERTY MANAGEMENT COMPANY IN A RESIDENTIAL BUILDING PROJECTIN BANGKOK METROPOLIS AND VICINITYWARANGKANA KORNSIRIPAKAKUL; วรางคณา กรสิริภัคกุล; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University; Kulachet Mongkol; กุลเชษฐ์ มงคล; kulachet@swu.ac.th; kulachet@swu.ac.th