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Issue Date	Title	Author(s)
19	BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING ON THE CUSTOMER SATISFACTION AND BRAND LOYALTY OF SHABU BUFFET RESTAURANT IN CENTRAL THE DEPARTMENT STORE IN BANGKOK METROPOLITAN AREA	RUETHAIRIT THONGKRONBOONYAWAT; ฤทัยริทธิ์ ทองกรบุณยวัทน์; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	MOTIVATION, SATISFACTION, AND SERVICE QUALITY FACTORS INFLUENCING TRUST IN SERVICES AND THE BUYING DECISION PROCESS IN SELECTING TRAVEL AGENCIES BY THAI TOURISTS IN GENERATION X IN THE BANGKOK METROPOLITAN AREA.	WORAPORN CHAMKUM; วรภร แช่มคำ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
2019	SATISFACTION WITH SERVICE QUALITY IN PERSONAL FINANCIAL PLANNING BY FINANCIAL INSTITUTIONS RELATED TO CUSTOMER SERVICE USAGE BEHAVIOR TRENDS IN THE BANGKOK METROPOLITAN AREA	NAPATPORN THANAKISSOOVISIT; นภัทร์พร ธนากิจสุวิสิฐ; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society
18	MOTIVATION AND ORGANIZATIONAL CULTURE ASSOCIATEDWITH WORKING EFFICIENCY AND SATISFACTION OF EMPLOYEESIN BANK OF AYUDHYA PUBLIC COMPANY LIMITED (HEAD OFFICE)	SARUNTORN TUNTIPARAKUL; ศรัณญ์ธร ตันติปาลกุล; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
16	REPUTATION AND SATISFACTION INFLUENCING ON STUDENTS' ORGANIZATIONAL LOYALTY IN COLLEGE OF SOCIAL COMMUNICATION INNOVATIONAT SRINAKHARINWIROT UNIVERSITY	UBONWAN BOONBUMRUNG; อุบลวรรณ บุญบำรุง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND EQUITY PERCEPTION, SATISFACTION TOWARD SERVICE MARKETING MIX AFFECTING CUSTOMER LOYALTY FOR USING KERRY EXPRESS IN THE BANGKOK METROPOLITAN AREA	MESA RADCHAROEN; เมษา ราษฎร์เจริญ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
17	THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREA	KWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
27	MARKETING MIX FACTORS (7Ps) AFFECTING SATIFACTION USING DONGKI MALL SHOPPING CENTER THONGLOR	KRITSALUCK CHUMDOKPAI; กฤษลักษณ์ ชุ่มดอกไพร; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
27	PERCEIVED QUALITY AND SATISFACTION AFFECTING LOYALTYOF KRUNGTHAI NEXT APPLICATION USERS IN BANGKOK	CHIRAPHAT MANEECHOT; จีรภัทร มณีโชติ; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; Srinakharinwirot University; Varintra Sirisuthikul; วรินทรา ศิริสุทธิกุล; varintra@swu.ac.th; varintra@swu.ac.th
27	FACTORS INFLUENCING THE MANAGEMENT SATISFACTION IN A PROPERTY MANAGEMENT COMPANY IN A RESIDENTIAL BUILDING PROJECTIN BANGKOK METROPOLIS AND VICINITY	WARANGKANA KORNSIRIPAKAKUL; วรางคณา กรสิริภัคกุล; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University; Kulachet Mongkol; กุลเชษฐ์ มงคล; kulachet@swu.ac.th; kulachet@swu.ac.th