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Issue Date	Title	Author(s)
19	CONJOINT ANALYSIS IN THE DECISION MAKING OF LISTENING MUSIC STREAMING OF GENERATION Z IN BANGKOK METROPOLIS	KANOK LERTVILAIKUNNATEE; กนก เลิศวิไลกุลนที; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
2019	THE DECISION TO CHOOSE THE CAR HIRE PURCHASE LOANS SERVICE OF 5 LEADING COMMERCIAL BANKS IN THAILAND	SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
20	FACTORS AFFECTING TO CONSUMER DECISIONS IN PROMPTPAY (PAYMENT) SERVICE IN BANGKOK	NATCHAYA HONGSAENG; ณัฎฐ์ชญา ห้องแซง; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
15	FACTORS INFLUENCING INVESTMENT DECISIONS ON LONG TERM EQUITY FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	SIRISOPA THUNGKUMKAEW; ศิริโสภา ถุงคำแก้ว; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	TECHNOLOGY ACCEPTANCE, ONLINE CONSUMER BEHAVIOR, AND RISK PERCEPTION RELATED TO DECISION-MAKING ON USING CRYPTOCURRENCY AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREA	PRADTANAARALI MOHAMMAD AL-QURAISH; ปรารถนาอารี มูฮัมหมัดอัลโคลเลซ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14	THE STUDY OF ONLINE MARKETING MIX AND THE CHARACTERISTICS OF INNOVATION THAT ARE RELATED TO DECIDE TO USE THE ONLINE WALLET SERVICE OF WORKING WOMEN IN BANGKOK METROPOLIS	HONGSA PLATHONG; หงสา ปลาทอง; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
30	SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREA	VANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30	SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREA	PRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
15	MOTIVATION, PERCEPTION OF GOVERNMENT POLICY, PUBLIC RELATIONS AND TOURISM IMAGE INFLUENCING THE TRAVELLING DECISIONS ON CULTURAL TOURISM IN ANGTHONG PROVINCE	CHAVAKORN SRIRACHA; ชวกร ศรีราชา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18	FACTORS INFLUENCING DECISION-MAKING ON BOOKING ACCOMMODATIONS VIA AIRBNB AMONG EMPLOYEES WORKING IN THE BANGKOK METROPOLITAN AREA	WISANU IMKUMNERD; วิษณุ อิ่มกำเหนิด; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society