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Issue Date	Title	Author(s)
14	INTEGRATED MARKETING COMMUNICATION AND BRAND AWARENESSAFFECTING CONSUMER'S BUYING DECISION BEHAVIOR TENDENCYOF MITSUBISHI ELECTRIC AIR-CONDITIONER IN BANGKOK METROPOLITAN AREA	TIP-AREE LALIT-URAI; ทิพย์อารี ลลิตอุไร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14	SERVICE QUALITY AND BRAND IMAGE BENEFITON BRAND LOYALTY TOWARD SAMSUNG MOBILE PHONE	NATHATHIDA KOVITCHAROENKUL; ณัฏฐธิดา โกวิทเจริญกุล; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14	MARKETING MIX AND MOTIVATION INFLUENCING DECISION-MAKING AMONG MEMBERS OF GENERATION Y IN CHOOSING A FITNESS CENTER IN THE BANGKOK METROPOLITAN AREA	ARIYA AMORNKHAJORNDECH; อาริยา อมรขจรเดช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14	INTEGRATED MARKETING COMMUNICATION STRATEGY VIA MUSIC ACTIVITIESBY GOVERNMENT SAVINGS BANK	ARAYUT YUTITHAM; อารยุฒม์ ยุติธรรม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16	RISK PERCEPTION AND WEBSITE ELEMENTS RELATING TO LIFE INSURANCE BUYING DECISION VIA WEBSITE CHANNEL OF PROSPECT PERSONS	KUNLANAN PRAPATNUKUL; กุลนันท์ ประพัธนุกูล; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING THE PURCHASING DECISION BEHAVIOR OF SKECHERS AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREA	PHUSSADEE JANRIAN; ผุสดี จันเรียน; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
16	CONSUMER BUYING BEHAVIOR ABOUT ONLINE INVESTMENT COURSES OF SUPER TRADER REPUBLIC IN THE BANGKOK METROPOLITAN AREA	KIRSTEKAR AUTASEN; กฤตติกา อุตะเสน; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
16	INFLUENCE FACTOR OF BRAND COLLOBORATION SNEAKERS ON THE PURCHASING BEHAVIOR OF CONSUMERS IN THE BANGKOK METROPOLITAN AREA	WATANEE CHANTAPO; เวธนี จันทาโภ; Pichai Pusumpun; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society
30	LIFESTYLE, SATISFACTION TOWARDS MARKETING MIX AND SERVICE USAGE BEHAVIORS AT THE RESTAURANT OF FILIPINOS : A CASE STUDY IN BATANGAS PROVINCE,PHILIPPINES	SUPATTRA TANTITEERAVIT; สุภัทรา ตันติธีรวิทย์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS INFLUENCING PURCHASE DECISIONS TO USE FOOD ORDER SERVICE APPLICATIONS OF GENERATION Y CONSUMERS IN BANGKOK METROPOLIS AREA	CHOKTISHA SAENGLUE; โชคธิฌา แสงลือ; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society