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Issue DateTitleAuthor(s)
14INTEGRATED MARKETING COMMUNICATION AND BRAND AWARENESSAFFECTING CONSUMER'S BUYING DECISION BEHAVIOR TENDENCYOF MITSUBISHI ELECTRIC AIR-CONDITIONER IN BANGKOK METROPOLITAN AREATIP-AREE LALIT-URAI; ทิพย์อารี ลลิตอุไร; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14SERVICE QUALITY AND BRAND IMAGE BENEFITON BRAND LOYALTY TOWARD SAMSUNG MOBILE PHONENATHATHIDA KOVITCHAROENKUL; ณัฏฐธิดา โกวิทเจริญกุล; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14MARKETING MIX AND MOTIVATION INFLUENCING DECISION-MAKING AMONG MEMBERS OF GENERATION Y IN CHOOSING A FITNESS CENTER IN THE BANGKOK METROPOLITAN AREA ARIYA AMORNKHAJORNDECH; อาริยา อมรขจรเดช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14INTEGRATED MARKETING COMMUNICATION STRATEGY VIA MUSIC ACTIVITIESBY GOVERNMENT SAVINGS BANKARAYUT YUTITHAM; อารยุฒม์ ยุติธรรม; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16RISK PERCEPTION AND WEBSITE ELEMENTS RELATING TO LIFE INSURANCE BUYING DECISION VIA WEBSITE CHANNEL OF PROSPECT PERSONSKUNLANAN PRAPATNUKUL; กุลนันท์ ประพัธนุกูล; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS INFLUENCING THE PURCHASING DECISION BEHAVIOR OF SKECHERS AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREAPHUSSADEE JANRIAN; ผุสดี จันเรียน; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
16CONSUMER BUYING BEHAVIOR ABOUT ONLINE INVESTMENT COURSES OF SUPER TRADER REPUBLIC IN THE BANGKOK METROPOLITAN AREAKIRSTEKAR AUTASEN; กฤตติกา อุตะเสน; Yanapol Sangsunt; ญาณพล แสงสันต์; Srinakharinwirot University. Faculty of Business Administration for Society
16INFLUENCE FACTOR OF BRAND COLLOBORATION SNEAKERS ON THE PURCHASING BEHAVIOR OF CONSUMERS IN THE BANGKOK METROPOLITAN AREAWATANEE CHANTAPO; เวธนี จันทาโภ; Pichai Pusumpun; พิชัย ภู่สัมพันธ์; Srinakharinwirot University. Faculty of Business Administration for Society
30LIFESTYLE, SATISFACTION TOWARDS MARKETING MIX AND  SERVICE USAGE BEHAVIORS AT THE RESTAURANT  OF FILIPINOS : A CASE STUDY IN BATANGAS PROVINCE,PHILIPPINESSUPATTRA TANTITEERAVIT; สุภัทรา ตันติธีรวิทย์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
16FACTORS INFLUENCING PURCHASE DECISIONS TO USE FOOD ORDER SERVICE  APPLICATIONS OF GENERATION Y CONSUMERS IN BANGKOK METROPOLIS AREACHOKTISHA SAENGLUE; โชคธิฌา แสงลือ; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society