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Issue Date	Title	Author(s)
16	INTEGRATED MARKETING COMMUNICATIONS AND PRODUCT COMPONENTS AFFECTSING CONSUMER BUYING DESCISION PROCESSOF SMART WATCH IN BANGKOK METROPOLITAN AREA	KAJEEWAN KATEWITTAYA; ขจีวรรณ เกตุวิทยา; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	SERVICES QUALITY INFLUENCES THE NAIL SPA' SERVICE USAGE DECISIONOF GEN Y CONSUMERS IN THE BANGKOK METROPOLITAN AREA	ARAYA LIMTHAWEESOMKIAT; อารยา ลิมทวีสมเกียรติ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
16	DEVELOPMENT OF SOUVENIR-JEWELRY PRODUCT FROM CULTURAL CAPITAL BY CONJOINT ANALYSIS TECHNIQUE	BOONSITA SOPAKANEE; บุญสิตา โศภาคนี; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	FACTORS AFFECTING THE BUYING PROCESS AND DECISION-MAKING FOR ELECTRIC VEHICLES (EV)	TANADON CHINAROONMANGKRON; ธนดล ชินอรุณมังกร; Phetcharat Jinnupong; เพชรรัตน์ จินต์นุพงศ์; Srinakharinwirot University. Faculty of Business Administration for Society
16	MOTIVATION AND SOCIAL NETWORK USAGE EFFECT RELATING TO SOCIAL NETWORK USAGE BEHAVIOR OF SENIOR CITIZEN IN BANGKOK METROPOLITAN AREA	JANJIRA WONGSAMAN; จันจิรา วงษ์สมาน; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	COMPARATIVE STUDY OF BEHAVIORAL ADJUSTMENT FOR SUPPORTING CHANGES BETWEEN THE BABY BOOMER GENERATION AND GENERATION Y STAFF AT GOVERNMENT HOUSING BANK HEADQUARTERS	BUTSAYAMAS THEERAWUTTICHAIKIT; บุษยมาส ธีระวุฒิชัยกิจ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
16	TOURISM DESIGN IN CHIANG SAEN DISTRICT,CHIANG RAI BY CONJOINT ANALYSIS TECHNIQUE	PIMCHANOK VIERRA; พิมพ์ชนก เวียร์รา; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	CRAFT BEER PRODUCT DEVOLOPMENT BY CONJOINT ANALYSIS TECHNIQUE	KRISHNAN PHANPRAPHAKIJ; กฤษนันท์ พันธ์ประภากิจ; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society
16	JOB MOTIVATION AND ORGANIZATIONAL CULTURE AFFECTING RETENTIONOF GOVERNMENT OFFICER AT TAKSIN HOSPITAL BANGKOK	NATWARUN THESNGAMTHUAN; ณัฐวรุณ เทศงามถ้วน; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
16	CONSUMER BEHAVIORAL ANALYSIS ON STREAMING VIDEO USING THE CONJOINT ANALYSIS TECHNIQUE	PIMCHANOK FUNGSIRIRAT; พิมพ์ชนก ฟุ้งสิริรัตน์; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Business Administration for Society