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Issue DateTitleAuthor(s)
10FACTORS OF NOSTALGIA TOURISM POTENTIAL AND MARKETING MIX AFFECTING TO TOURISM BEHAVIOR: CASE STUDY OF TRADITIONAL MARKET IN SUPHANBURI PROVINCESITANAN SALEEPALIN; สิตานันท์ สาลีผลิน; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
10FACTORS OF TECHNOLOGY ACCEPTANCE MODEL FOR USE OF THE S-WALLET IN FOODPLACE AT SINGHA COMPLEXWORANUN PUANGJAMPA; วรณัน พวงจำปา; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society
18THE INFLUENCE OF PERSONAL CHARACTERISTICS, IMAGE AND VALUES TOWARD DECISION MAKING BEHAVIOR OF PURCHASING NIKE SPORTS SHOES OF CYCLIST IN BANGKOK METROPOLISJIRAPAT DIAWTRAKUL; จิรภัทร เดียวตระกูล; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
15MODEL OF SERVICE QUALITY FOR  THE  PEARL MILK TEA  BEVERAGE  BUSINESS  FOR GENERATION Y  IN BANGKOK.PAWEENA PANITCHAIKUL; ปวีณา พานิชชัยกุล; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
15MOTIVATION, PERCEPTION OF GOVERNMENT POLICY, PUBLIC RELATIONS AND TOURISM IMAGE INFLUENCING THE TRAVELLING DECISIONS ON  CULTURAL TOURISM IN ANGTHONG PROVINCECHAVAKORN SRIRACHA; ชวกร ศรีราชา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18PRODUCT FACTORS AND BRAND EQUITY AFFECTING CONSUMER TENDENCY OF BUYING BEHAVIOR ON BIOTHERM FACAIL SKIN CARE  IN THE BANGKOK METROPOLITAN AREAWIPAWEE KANGARVUT; วิภาวี คลังอาวุธ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18INFLUENCES OF INNOVATION CHARACTERISTICS TOWARD INNOVATION ADOPTION PROCESS OF KRUNGTHAI NEXT MOBILE APPLICATIONS AMONG USERS IN THE BANGKOK METROPOLITAN AREAPHONLAKARN THINCHAN; พลการ ถิ่นจันทร์; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
30MARKETING MIX ON CUSTOMER PERSPECTIVES AND SERVICE QUALITY AFFECTING CONDOMINIUM RENTAL DECISION MAKING  IN SAMUTPRAKARN PROVINCETHANAPHAT SAELEE; ธนพัฒน์ แซ่ลี้; Atchareeya Saknarong; อัจฉรียา ศักดิ์นรงค์; Srinakharinwirot University. Faculty of Business Administration for Society

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