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Issue Date	Title	Author(s)
17	JOB PERFORMANCE MOTIVATION ORGANIZATIONAL CULTURE AND SATISFACTION AFFECTING ORGANIZATIONAL LOYALTY OF GENERATION Y OPERATIONAL EMPLOYEES FOR LIMITED PUBLIC COMPANY IN THE BANGKOK METROPOLITAN AREA	RATCHANEE JUNKAEW; รัชนี จันทร์แก้ว; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
14	INFLUENTIAL FACTORS OF ORGANIZATION SELECTION AMONG MEMBERS OF GENERATION Y THROUGH A RECRUITMENT AGENCY IN ASOKE IN THE BANGKOK METROPOLITAN AREA	AKHANE THAKOET; อาคเนย์ ถาเกิด; Nattapat Manirochana; ณัฏฐพัชร มณีโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14	FACTORS INFLUENCING THE DECISION TO PURCHASE PERSONAL CARSOF GENERATION Y CONSUMER IN BANGKOK	PURIWAT VUTIDHAMMAKHUN; ภูริวัฒ วุฒิธรรมคุณ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14	A FACTOR ANALYSIS OF ECOTOURISM MANAGEMENT IN NAKORNNAYOK PROVINCE FOR THAI GENERATION Y TOURISM	NATTAPORN BAROMKUNAKORN; ณัฐพร บรมคุณากร; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
14	MARKETING MIX AND MOTIVATION INFLUENCING DECISION-MAKING AMONG MEMBERS OF GENERATION Y IN CHOOSING A FITNESS CENTER IN THE BANGKOK METROPOLITAN AREA	ARIYA AMORNKHAJORNDECH; อาริยา อมรขจรเดช; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
16	COMPARATIVE STUDY OF BEHAVIORAL ADJUSTMENT FOR SUPPORTING CHANGES BETWEEN THE BABY BOOMER GENERATION AND GENERATION Y STAFF AT GOVERNMENT HOUSING BANK HEADQUARTERS	BUTSAYAMAS THEERAWUTTICHAIKIT; บุษยมาส ธีระวุฒิชัยกิจ; Tanapoom Ativetin; ธนภูมิ อติเวทิน; Srinakharinwirot University. Faculty of Business Administration for Society
17	THE INFLUENCE OF BRAND EQUITY AND CONTENT MARKETINGON SATISFACTION AND BRAND LOYALTY TOWARD NETFLIX VIDEO STREAMING SERVICE OF GENERATION Y USERS IN BANGKOK METROPOLITAN AREA	KWANCHANOK POOKMAITREE; ขวัญชณก ผูกไมตรี; Supinya Yansomboon; ศุภิณญา ญาณสมบูรณ์; Srinakharinwirot University. Faculty of Business Administration for Society
27	MARKETING MIX FACTORS RELATER TO COUSUMER DECISION MAKINGIN ACCUMULATED LIFE INSURANCE POLICY OF GENERATION Y IN BANGKOK	WARANYA SIANGCHAKSAI; วรัญญา เสียงจักรสาย; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University; Kulachet Mongkol; กุลเชษฐ์ มงคล; kulachet@swu.ac.th; kulachet@swu.ac.th
8	4C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONSON COLLAGEN SUPPLEMENTS PRODUCTOF GENERATION-Y IN BANGKOK	PRAPASINEE MANNGARN; ประภาสินี หมั่นงาน; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University; Kulachet Mongkol; กุลเชษฐ์ มงคล; kulachet@swu.ac.th; kulachet@swu.ac.th
19	THE DECISION-MAKING OF GENERATION Y IN CHOOSING A NAIL SALON IN BANGKOK: CONJOINT ANALYSIS	YAMONPORN SUWANNARAT; ยมลพร สุวรรณรัตน์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; nattaya@swu.ac.th; nattaya@swu.ac.th