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Issue DateTitleAuthor(s)
19CONJOINT ANALYSIS IN THE DECISION MAKING OF LISTENING MUSIC STREAMING OF GENERATION Z IN BANGKOK METROPOLISKANOK LERTVILAIKUNNATEE; กนก เลิศวิไลกุลนที; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE DECISION TO CHOOSE THE CAR HIRE PURCHASE  LOANS  SERVICE OF 5 LEADING COMMERCIAL BANKS  IN THAILAND  SUKHUMAN BHUMMAPHAN; สุขุมาลย์ ภุมมาพันธุ์; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
20FACTORS AFFECTING TO CONSUMER  DECISIONS IN PROMPTPAY (PAYMENT) SERVICE IN BANGKOK NATCHAYA HONGSAENG; ณัฎฐ์ชญา ห้องแซง; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
15FACTORS INFLUENCING INVESTMENT DECISIONS ON LONG TERM EQUITY FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA SIRISOPA THUNGKUMKAEW; ศิริโสภา ถุงคำแก้ว; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
14TECHNOLOGY ACCEPTANCE, ONLINE CONSUMER BEHAVIOR, AND RISK PERCEPTION RELATED TO DECISION-MAKING ON USING  CRYPTOCURRENCY AMONG CONSUMERS IN THE BANGKOK METROPOLITAN AREAPRADTANAARALI MOHAMMAD AL-QURAISH; ปรารถนาอารี มูฮัมหมัดอัลโคลเลซ; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14THE STUDY OF ONLINE MARKETING MIX AND THE CHARACTERISTICS OF INNOVATION THAT ARE RELATED TO DECIDE TO USE THE ONLINE WALLET SERVICE OF WORKING WOMEN IN BANGKOK METROPOLISHONGSA PLATHONG; หงสา ปลาทอง; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
14DECISION MAKING IN PURCHASING HIGH-RISE CONDOMINIUM ALONG SKYTRAIN AND SUBWAY LINES OF CUSTOMERS IN BANGKOK METROPOLITAN AREAPREEDIWAT KHOPHAKJIRAROJ; ปรีดิวัฒน์ ก่อภัคจิรโรจน์; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
14FACTORS INFLUENCING THE DECISION TO PURCHASE PERSONAL CARSOF GENERATION Y CONSUMER IN BANGKOK PURIWAT VUTIDHAMMAKHUN; ภูริวัฒ วุฒิธรรมคุณ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND LlFESTYLE QUALITY AND SERVICE USAGE OF VIEWING INDEPENDENT FILMS IN THE BANGKOK METROPOLITAN AREAVANRASA JANTASOPON; วรรณรสา จันทโสภณ; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
30SERVICE MARKETING MIX, SERVICE QUALITY AND SOCIAL FACTORS INFLUENCING DECISION-MAKING ON SERVICE USAGE OF FITNESS CENTER USERS IN THE BANGKOK METROPOLITAN AREAPRACH SIRIBAL; ปราชญ์ ศิริบาล; Kanyakit Keeratiangkoon; กัลยกิตติ์ กีรติอังกูร; Srinakharinwirot University. Faculty of Business Administration for Society