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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
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Issue Date
Title
Author(s)
19
INFLUENCES OF ATTITUDE FACTORS AND ELECTRONIC SERVICE QUALITY PERCEPTION TOWARD THE USAGE BEHAVIOR OF "THE ONE" APPLICATION
CHANANYA THONGTHAWAT
;
ชนัญญา ทองธวัช
;
Tanapoom Ativetin
;
ธนภูมิ อติเวทิน
;
Srinakharinwirot University
;
Tanapoom Ativetin
;
ธนภูมิ อติเวทิน
;
tanapoom@swu.ac.th
;
tanapoom@swu.ac.th
16
ELECTRONIC WORD OF MOUTH, PERCEPTION OF PRODUCT ATTRIBUTES AND CUSTOMERS’ PURCHASE INTENTION OF SAMSUNG FOLDABLE SMARTPHONE
RATTANAPORN YODTHONG
;
รัตนาภรณ์ ยอดทอง
;
Supinya Yansomboon
;
ศุภิณญา ญาณสมบูรณ์
;
Srinakharinwirot University
;
Supinya Yansomboon
;
ศุภิณญา ญาณสมบูรณ์
;
supinyad@swu.ac.th
;
supinyad@swu.ac.th
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Subject
2
Marketing and advertising
1
Attitude factors
1
Behavior
1
Electronic service quality
1
Electronic word-of-mouth
1
eWOM
1
product attributes
1
Purchasing intentions
1
Samsung foldable smartphones
1
การรับรู้
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