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Issue Date	Title	Author(s)
17	SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREA	WICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19	MARKETING MIX FACTORS RELATED WITH THE DECISION BEHAVIOR TO PURCHASE LOW RISE CONDOMINIUM OF PRUKSA REAL ESTATE PUBLIC COMPANY LIMITED.	KOMGRIT KAMOLSIRI; คมกริช กมลศิริ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19	COMPARISON OF DECISION FACTORS FOR PURCHASING INTERMEDIATE CONDOMINIUMS ALONG THE PURPLE LINE MRT CASE STUDY OF BANGKOK AND NONTHABURI	MUTCHIMA REEHAZEN; มัชฌิมา รีฮาเซ็น; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19	FACTORS INFLUENCING INVESTMENT DECISION MAKING FOR RETIREMENT MUTUAL FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREA	NATHAPORN PATTARAKATWIT; ณัฐพร ภัทรเกษวิทย์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
2019	THE FACTORS AFFECTING DECISION MAKING ON ORDERING FOOD VIA THE LINE MAN APPLICATION AMONG CONSUMERS IN BANGKOK METROPOLITAN AREA	SAMANYA USARUEANGJARAT; สมัญญา อุษาเรืองจรัส; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
18	MARKETING MIX AND MOTIVATION TOWARDS PURCHASING DECISIONS ON SULWHASOO FACIAL SKIN PRODUCTS IN THE BANGKOK METROPOLITAN AREA	URAVASI WATTANAVARANGKUL; อุรวศี วัฒนวรางกูร; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND EQUITY AND PRODUCT FACTORS RELATED TO BUYING DECISIONS ON HUAWEI SMARTPHONES IN THE BANGKOK METROPOLITAN AREA	KRITTIN BUANNOK; กฤติน บ้วนนอก; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
18	CONJOINT ANALYSIS IN THE PURCHASING SINGAPORE AIRLINES FLIGHT TICKETS OF THAI PASSENGERS IN BANGKOK METROPOLIS	TANAPORN JIRARATTANAWANNA; ธนพร จิระรัตนวรรณะ; Nattaya Praditsuwan; ณัฐยา ประดิษฐสุวรรณ; Srinakharinwirot University. Faculty of Business Administration for Society
18	BRAND IMAGE, SERVICE QUALITY AND BRAND EQUITY INFLUENCING ON LOYALTYAND BUYING DECISION ON THAI-DENMARK MILK LAND PRODUCT USERS IN THE BANGKOK METROPOLITAN AREA	NUTCHAR SEREEWATTANA; ณัฐฌา เสรีวัฒนา; Wasan Sakulkijkarn; วสันต์ สกุลกิจกาญจน์; Srinakharinwirot University. Faculty of Business Administration for Society
18	LIFESTYLES AND THE MARKETING MIX RELATED TO THE PURCHASING DECISIONS OF HONDA CIVIC CARS IN THE BANGKOK METROPOLITAN AREA	WORAKORN KULSUMRONG; วรกร กุลสำโรง; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society