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Issue DateTitleAuthor(s)
17SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREAWICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
19MARKETING MIX FACTORS RELATED WITH THE DECISION BEHAVIOR TO PURCHASE LOW RISE CONDOMINIUM OF PRUKSA REAL ESTATE PUBLIC COMPANY LIMITED.KOMGRIT KAMOLSIRI; คมกริช กมลศิริ; Paiboon Archarunkroj; ไพบูลย์ อาชารุ่งโรจน์; Srinakharinwirot University. Faculty of Business Administration for Society
19COMPARISON OF DECISION FACTORS FOR PURCHASING INTERMEDIATE CONDOMINIUMS ALONG THE PURPLE LINE MRT CASE STUDY OF BANGKOK AND NONTHABURIMUTCHIMA REEHAZEN; มัชฌิมา รีฮาเซ็น; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
19FACTORS INFLUENCING INVESTMENT DECISION MAKING FOR RETIREMENT MUTUAL FUNDS AMONG WORKING-AGE PEOPLE IN THE BANGKOK METROPOLITAN AREANATHAPORN PATTARAKATWIT; ณัฐพร ภัทรเกษวิทย์; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
2019THE FACTORS AFFECTING DECISION MAKING ON ORDERING FOOD VIA THE LINE MAN APPLICATION AMONG CONSUMERS IN BANGKOK METROPOLITAN AREA  SAMANYA USARUEANGJARAT; สมัญญา อุษาเรืองจรัส; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
204C'S STRATEGY FACTORS RELATED TO PURCHASING DECISIONS ON UNIQLO BRAND CLOTHING FOR MEMBERS OF GEN-Y IN THE BANGKOK METROPOLITAN AREASIRIPHEN LAWLUEKIAT; ศิริเพ็ญ เล่าลือเกียรติ; Thitinan Chankoson; ธิตินันธุ์ ชาญโกศล; Srinakharinwirot University. Faculty of Business Administration for Society
21DIRECT ADVERTISING, PRODUCT PLACEMENT AND PRODUCT FACTOR WHICH AFFECTING DECISIONS OT BUY LIQUID DETERGENT PRODUCT IN THE BANGKOK METROPOLITAN AREATEERADA ROD-IN; ธีรดา รอดอินทร์; Sedtawat Prommasit; เศรษฐวัสภุ์ พรมสิทธิ์; Srinakharinwirot University. Faculty of Social Sciences
30BRAND EQUITY PERCEPTION AND INTEGRATED MARKETING COMMUNICATION INFLUENCING TO BUYING DECISION OF HIRUSCAR PRODUCT OF CONSUMERS IN BANGKOK METROPOLITAN AREAUNYANEE LIMSUWAN; อัญญาณี ลิ้มสุวรรณ; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18MODERN MARKETING MIX AND TECHNOLOGY ACCEPTANCE AFFECTING PURCHASE DECISION MAKING ON FIBER CEMENT ARTIFICIAL WOOD VIA ONLINE APPLICATIONS  VARUNEE NGOWSAKUL; วารุณีย์ โง้วสกุล; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society
18FACTORS INFLUENCING WORKING AGE PERSONSOF BUYING DECISION ON PRODUCT FOR TAX INCOME DEDUCTIONIN BANGKOK METROPOLITAN AREABHANUPAN THONGMA; ภาณุพันธ์ ทองมา; Supada Sirikutta; สุพาดา สิริกุตตา; Srinakharinwirot University. Faculty of Business Administration for Society

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