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Issue Date	Title	Author(s)
17	SERVICE MARKETING MIX AND BRAND EQUITY RELATING TO CONSUMERS’PURCHASING DECISION IN MACAROON AT LADUREE SHOP IN BANGKOK METROPOLITAN AREA	WICHAI YHUNKRATOK; วิชัย ยุ่นกระโทก; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17	CUSTOMER’S SERVICE USAGE BEHAVIOR AT SMEs COFFEE SHOP IN BANGKOK METROPOLITAN AREA	BUDSAYARAK NUGSEANG; บุษญารักษ์ นักเสียง; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
17	EXPECTATIONS AND PERCEPTIONS READY-MADE SOFTWARE SYSTEM MANAGES THE BUSINESS OF EMPLOYEES OF BETAGRO PUBLIC COMPANY LIMITED	PATCHAREE YIBCHAROENPORN; พัชรี หยิบเจริญพร; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society
21	BRAND IMAGE MARKETING MIX SERVICE SATISFACTION INFLUENCES BRAND LOYALTY JUBILEE DIAMOND FOR EMPLOYEES OF PRIVATE COMPANIES IN BANGKOK.	PANIDA BOONPRASERT; พนิดา บุญประเสริฐ; Intaka Piriyakul; อินทกะ พิริยะกุล; Srinakharinwirot University. Faculty of Social Sciences
19	FACTORS INFLUENCING INTENTIONS TO PURCHASE CLOTHES ONLINE AMONG GENERATION Y CONSUMERS IN THE BANGKOK METROPOLITAN AREA AND VICINITY	BENJAPORN JEAMSRIPONG; เบญจพร เจียมศรีพงษ์; Warinrampai Rungruangjit; วรินรำไพ รุ่งเรืองจิตต์; Srinakharinwirot University. Faculty of Business Administration for Society
17	THE FACTORS INFLUENCING CUSTOMERS BEHAVIOR IN CHOOSING SERVICE OF LOW COST AIRLINES	PILAILUK KRAIRAT; พิไลลักษณ์ ไกรรัตน์; Lamson Lertkulprayad; ล่ำสัน เลิศกูลประหยัด; Srinakharinwirot University. Faculty of Business Administration for Society
17	MARKETING MIX FACTORS AFFECTING DECISIONS TO PURCHASE FOOD FRANCHISE BUSINESS IN THE BANGKOK METROPOLITAN AREA	SASIPIM PHUANGSUKEE; ศศิพิมพ์ พ่วงสุขี; Rasita Sangboonnak; รสิตา สังข์บุญนาค; Srinakharinwirot University. Faculty of Business Administration for Society
17	FACTORS RELATING TO THE INVESTMENT DECISIONS ON THE DIVIDENDS OF LONG-TERM EQUITY FUNDS IN BANGKOK	KITTIPORN SUPANVIPAKORN; กิตติพร สุพรรณวิภากร; Kulachet Mongkol; กุลเชษฐ์ มงคล; Srinakharinwirot University. Faculty of Business Administration for Society
19	ETHICS CLIMATE, ORGANIZATIONAL CULTURE, AND TRANSFORMATIONAL LEADERSHIP AFFECTING ORGANIZATION COMMITMENT OF GENERATION Y EMPLOYEES OF PRIVATE COMPANIES IN BANGKOK METROPOLIS	NATTACHARAT CHANCHINNAPAT; ณัฐชรัตน์ จันทร์ชินภัทร; Karnrawee Anuntaakarakul; กาญณ์ระวี อนันตอัครกุล; Srinakharinwirot University. Faculty of Business Administration for Society
17	RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT CORPORATE ATMOSPHERE ORGANIZATION MANAGEMENT WITH ORGANIZATION OF LEARNING OFTHE GOVERNMENT SAVINGS BANK	SUPATTRA KORTHA; สุพัตรา โคตรหา; Nak Gulid; ณักษ์ กุลิสร์; Srinakharinwirot University. Faculty of Business Administration for Society