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iThesis Srinakharinwirot University / มหาวิทยาลัยศรีนครินทรวิโรฒ
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Issue Date
Title
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16
FACTORS AFFECTING DECISIONS TO BUY CHAMOMILE TEA AMONG OFFICE STAFF GROUPS IN THE BANGKOK METROPOLITAN AREA
TIPTAEPIN KACHONKITIPRAKIT
;
ทิพย์เทพินทร์ ขจรกิตติประกิต
;
Pichai Pusumpun
;
พิชัย ภู่สัมพันธ์
;
Srinakharinwirot University
;
Pichai Pusumpun
;
พิชัย ภู่สัมพันธ์
;
pichaipu@swu.ac.th
;
pichaipu@swu.ac.th
16
MARKETING MIX FACTORS AND ONLINE MARKETING COMMUNICATIONS AFFECTING DECISIONS TO BUY NESTLE COFFEE MACHINES AND CAPSULES IN THE BANGKOK METROPOLITAN AREA
NOPPHARAT RATTANAPILAM
;
นพรัตน์ รัตนปิลัมธน์
;
PICHAI PUSUMPUN
;
พิชัย ภู่สัมพันธ์
;
Srinakharinwirot University
;
PICHAI PUSUMPUN
;
พิชัย ภู่สัมพันธ์
;
yeeyeah1977@yahoo.com
;
yeeyeah1977@yahoo.com
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Business
2
Decisions
1
Chamomile tea
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coffee machines and capsules
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Consumer attitudes
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Demographics
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Marketing online communications
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Online marketing mix
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Product-related factors
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