DESIGN AND DEVELOPMENT OF CAT PRODUCT BY USE YUNNAN WAMAO

Abstract

This research aimed (1) to study and analyze existing Wamao designs, and (2) to design and develop Yunnan Wamao-inspired products for cat lovers. A qualitative research approach was employed. Data were collected through field observation and in-depth interviews with three key informants: a traditional Wamao artisan, a young Wamao designer, and a collector who is also a university professor. These interviews revealed that Wamao, a form of Chinese folk art traditionally used to symbolize protection and prosperity, features wide-mouthed faces, symmetrical forms, and vivid color palettes. Despite regional variations, shared symbolic meanings and visual language remain consistent across different communities. Wamao has also evolved from ritual decoration to collectible art, opening opportunities for modern reinterpretation. Drawing from these findings, three Wamao-inspired cat product prototypes were developed: a cat bed, a toy, and a feeding bowl. Key Wamao elements were integrated into their forms and visual identity. To evaluate user responses, a survey of 100 cat owners was conducted. Thematic analysis showed that the toy received the highest satisfaction, particularly in terms of interactivity, uniqueness, and cultural storytelling. Users aged 20ะ40 were especially receptive to the integration of cultural heritage into lifestyle design. Design challenges included adjusting dimensions, improving material usability, and maintaining a balance between aesthetic appeal and product safety.The study confirms that Wamaoีs cultural symbolism can be effectively adapted into functional pet products. This integration not only preserves intangible cultural heritage but also offers a new design strategy for developing unique, marketable products in the contemporary pet industry.

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