A SERIOUS GAMES PERSPECTIVE EXPLORING THE NARRATIVE ELEMENTS OF VIRTUAL INTERACTIVE EXHIBITIONS: A CASE STUDY OF THE LIGHT OF CIVILIZATION EXHIBITION AT YUNNAN PROVINCIAL MUSEUM

Abstract

Under the background of globalization and digital development, exploring the integration of serious game narratives and virtual exhibitions can help to enhance cultural understanding and participation, and promote cultural heritage dissemination and cross-cultural exchanges, which has important research value. This study aims to explore how to use the narrative of serious games to construct virtual interactive exhibitions to enhance audience participation and comprehension by taking the Yunnan Provincial Museum the Bronze Age of Yunnan Exhibition as a case study and designing relevant applications to verify its effectiveness and promotion value. This study adopts a mixed-methods approach, with the quantitative part surveying 65 Yunnan Provincial Museum visitors through questionnaires; the qualitative part interviewing five relevant experts, and the descriptive approach summarizing the findings. As a result of this study, the effectiveness of the application of narrative serious game virtual interactive display in Yunnan Bronze Age Exhibition was evaluated, confirming that it effectively enhances audience participation, deepens cultural memory, and provides an innovative paradigm for digital heritage education and future exhibitions. The study suggests a framework for incorporating virtual interactive narrative serious games in future museum exhibitions to facilitate deeper cultural exchange and drive digital transformation of museums.

-