DEVELOPING A PACKAGING DESIGN FOR DONGJIANG FISH:" A DISTINCTIVE HUNAN SPECIALTY"

Abstract

This paper aims to explore the cultural history of Dongjiang Lake and analyze the current issues in the packaging design of Dongjiang fish products. Through historical document research, archival research and field investigation, the relevant were collected and analyzed to provide theoretical support for Dongjiang Lake and Dongjiang fish product packaging. Dongjiang Lake has rich natural and cultural landscapes, such as the foggy Xiaodongiiang River, Dongjiang Huayue Night, Dongjiang Hydropower Station Dam and Longjing Canyon. Dongjiang Lake also has wonderful historical stories, such as Shennong, with tasting hundreds of herbs and the legend of the cranes. Through field research, the Researchers believes that the existing Dongjiang fish packaging style is single, Although it meets the basic functions of packaging design, it fails to effectively convey the cultural and historical characteristics of Dongjiang Lake. It is necessary to design according to eight packaging design theories and combine the cultural history and scenic spots of Dongjiang Lake.

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