GUIDELINE FOR SUSTAINABLE TOURISM DEVELOPING IN GUIZHOU GREEN EXPO PARK

Abstract

This study explores the potential for sustainable tourism development in Guizhou Green Expo Park. As a part of China's ecological civilization pilot zones , the park showcases its afforestation achievements and promotes green development. Despite its strengths in natural and cultural resources, the park faces challenges in resource utilization, services, and infrastructure. The study employed a mixed-methods approach, conducting a qualitative SWOT analysis and a quantitative visitor satisfaction assessment based on the 5As theory. The SWOT analysis identified poor management and inadequate infrastructure as weaknesses, while policy support for sustainable tourism presents development opportunities. Regarding the 5As results the average satisfaction scores for attractions, accommodation, and activities were 4.08, 4.16, and 4.14, respectively, reflecting positive evaluations in these areas. However, the scores for accessibility and amenities averaged 3.7 and 3.45, indicating room for improvement in park transportation, facilities, and service quality. These study concludes that while the park holds significant potential for sustainable tourism, improvements are needed in management, infrastructure, and marketing. The findings offer actionable recommendations to promote sustainability and balance economic growth with environmental protection.

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