Please use this identifier to cite or link to this item: http://ir-ithesis.swu.ac.th/dspace/handle/123456789/2938
Title: DESIGN AND DEVELOPMENT OF QINGYANG SACHET FOR CURRENT LIFESTYLE
การออกแบบและพัฒนาซองชิ่งหยางสำหรับไลฟ์สไตล์ปัจจุบัน
Authors: DANDAN WU
DANDAN WU
Saowaluck Phanthabutr
เสาวลักษณ์ พันธบุตร
Srinakharinwirot University
Saowaluck Phanthabutr
เสาวลักษณ์ พันธบุตร
saowaluck@swu.ac.th
saowaluck@swu.ac.th
Keywords: Qingyang sachet
Non-legacy
Modern life mode
Create design
Issue Date:  24
Publisher: Srinakharinwirot University
Abstract: The Qingyang sachet, is one of the national intangible cultural heritages, and is an important carrier of Chinese traditional culture, carrying rich historical and cultural connotations, and is loved by people for its unique artistic charm. However, with the change and development of the times, nowadays, the development of the Qingyang sachet is facing some new situations and problems. First, Zhang Ruifang (2017), Ren Xiaojuan (2020) mentioned that the design of the Qingyang sachet may not be fully in line with the aesthetics of the contemporary public. It is not influenced by traditional customs, the innovative design vision is not broad and open-minded, and there are few works that reflect modern life; secondly, some of the original functions of the Qingyang sachet have been replaced by modern products. For example, the role of sachet to repel mosquitoes was replaced by flower water and similar products. Third, the Qingyang sachet facing industrial market-oriented business development still need to crack the problem. As an intangible cultural heritage, the Qingyang sachet have important historical, cultural, artistic, medical and social values, which should be carried forward in innovative design and new development. The purpose of this paper is to study in depth the design and development of the Qingyang sachet in the mode of modern life. The research results of this paper helps to promote the inheritance and innovation of the Qingyang sachet, and also provides a useful reference for the integration and development of traditional handicrafts in contemporary society. Through the design and development of the Qingyang sachet, more people can feel the charm of traditional Chinese culture, and further promote cultural diversity and sustainable development.
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URI: http://ir-ithesis.swu.ac.th/dspace/handle/123456789/2938
Appears in Collections:College of Social Communication Innovation

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